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Show Changing Life Styles Make Castle Valley Project Go Chamber of Commerce. Cost of the meal will be S2.50 for adults andSl. 25 for children under 12. Follow ing the rodeo on Saturday will be a country-western dance on the north parking lot of the courthouse and again admission ad-mission is by donation to the barrel. The dance has been named "Butch's Breakdown." Throughout Friday and Saturday melodramatic skits will be carried out in downtown Moab by local citizenry. Tourists to the area will also be arrested on Friday and Saturday and given a free night's lodging and free tickets to the rodeo. The old saying that times change is being dramatically proved once more by a project now taking shape in historic his-toric Castle Valley Utah. Castle Valley River Ranchos, a 1900 acre recreational development develop-ment will open June 16. A few years ago it would not have been dreamed of. Now its success is assured. "We would never have considered Castle Valley 15 or even 10 years ago", said Paul Lazaris, president pres-ident of the project firm. "It has been made possible pos-sible by a revolutionary change in American life styles, technological advances ad-vances and social values. By comparison, the good old days were pretty bad." Castle Valley River Ranchos is a subsidiary of Carlsberg Financial Corp. of Century City, Calif., a pioneer company com-pany in the use of research re-search in land investment invest-ment and planning. Carlsberg has already amrrrassed a remarkable record of previous recreational re-creational developments approximating 100,000 acres and featuring some of the innovative approaches ap-proaches to development. develop-ment. Beginning in the early 1960's, Carlsberg applied ap-plied in depth research, including sophistocated computer techniques, to the quest for recreational recreation-al land. "Among the things we explored were the effects of such things as shorter work weeks and improved transportation transpor-tation on. the prospective user," says Lazaris. "We found that distance was losing its meaning that people didn't mind traveling much further than in the past." As a result, Carlsberg Carls-berg opened projects in remote and unspoiled areas of Oregon and northern nor-thern California, far from metropolitan centers. cen-ters. "Ridiculous," sniffed snif-fed other developers. The projects were all successful. "One of our larger developments was in far northern California, almost al-most at the Oregon border," bor-der," said Lazaris. "We found that more than half our participating buyers were from the Los Angeles An-geles metropolitan area. The seven hundred mile trip didn't seem to bother bo-ther them." Castle Valley, likewise, like-wise, is expected to draw from long distances. One reason is its easy ac-cessability. ac-cessability. It is less than 250 miles from Salt Lake City, just off State Highway 128, and only a short distance away is U.S. highway 163 and Interstate In-terstate 70. 1-70 is soon to become the major east-west highway from Los Angeles, Calif, to Denver, Colo. The projectis 21 miles from the city of Moab, a long-time favorite location lo-cation for movie makers wishing to capture the mystique and beauty of the old west. Castle Rock is nestled between Arches National Park, Manti-LaSal National Na-tional Forest and Canyonlands Can-yonlands National Park. The Colorado River, a key attraction to boating, boat-ing, swimming, fishing and rafting enthusiasts is only 2 miles from the project. The scenery in the area ranges frombarren red rock badlands, to desert de-sert to lush mountains, streams and green forests. for-ests. Spectacular rock and cliff formations alone each year attract thousands of visitors. Adding to the natural beauty of the area is the moderate climate conditions condi-tions of Castle Valley. There is low humidity and abundant sunshine. In mapping out the project, pro-ject, Castle Valley River Ranchos took great care to do little that would disturb the natural beauty beau-ty of the land. One of the key things the company did in this regard was to keep parcels in the project at a minimum of 5 acres in size. Thus there will not be thousands thous-ands of tiny plots in the project and the spacious character of the land will , be maintained. |