OCR Text |
Show MUNICIPAL ADVERTISING THE KEY TO A CITY'S GROWTH; LET THE WORLD KNOW WHAT YOU HAVE TO OFFER IT tiers freight producers. One amlly well located on a quarter section of land within ten miles. of a railroad is worth to the road more than a whole carload of excursionists. If the money spent by the passenger departments of the great Western trunk lines were directed to the purpose of securing and locating permanent settlers in the territory directly di-rectly adjacent to the lines, the result would soon be felt In increased dividends divi-dends and advancing stocks. As a general rule, however, railroads are good advertisers. They bear the brunt of exploitation in every new ccuntry. Their efforts should be supplemented sup-plemented by every growing city, through Its public commercial body. This should be conducted as an ordinary ordi-nary business proposition. The secretary should know what h wants, and how to go after It. GET YOUR GOODS BEFORE THE PEOPLE PEO-PLE WHO WANT TO BUY. Publicity Is the key to twentieth century cen-tury business success. He who has a business must get that business before to world, or the world will pass him by. The general laws which apply to ordinary or-dinary business institutions also apply to communities and cities. To settle up a country you must exploit Its resources; re-sources; to build up a city you must advertise ad-vertise to the world its industrial and commercial possibilities. Municipal advertising has become a distinct branch of business publicity. Chambers of commerce, boards of trade and commercial clubs are the mediums through which a municipality can best reach the general public. Every community com-munity has its strong points as a place of residence, or as a commercial or manufacturing center. v These facts must be set forth and given to the public pub-lic in some way, if there is to be any progress. The only question is, how can it best be done? The railroads, opening up new coun- THE CAPITAL STOCK OF A MUNICIPALITY AND ITS WORTH. IT MUST BE REMEMBERED THAT THE CAPITAL STOCK OF A MUNICIPALITY IS THE UN- OCCUPIED TERRITORY AND BUSINESS OPPORTUNITIES WITHIN ITS PARTICULAR W SPHERE OF INFLUENCE. These. (I) speaking in the language of trade, are what the municipality has to (5 "sell." . Every institution located in a le- ) gltimate line of production; every family brought Into the territory; S) every farm improved, adds Just 00 that much to. the business resources of the community by Increasing the ) productive and consumptive power (S) of the people, and to that extent In- (J) creasing the market. tries, recognize the fact that "a land without people is a wilderness," and will produce no revenue. Their efforts, therefore, are directed to the development develop-ment of that country by securing set- |