Show PUBLICITY'S NEEDS Three things are necessary In an nn advertisement advertisement ad ad- In order to make It pull The first essential Is that It shall shaU contain con con- tam tain some line or lines that shall shaU arrest arrest ar ar- ar- ar rest the attention Secondly It must have matter motter In It that will hold the at attention attention attention at- at until all aU the facts have been read and digested Third Thirdly It must give gl assurance of ot something that will willbe willbe be to the advantage of him who reads These three facts taets should be kept constantly constantly con con- in mind b by the writers of oC ad ad- Iri Printers Printers' Ink |