OCR Text |
Show f TASTE TELLS, LADIES! ' 'Make the Amazing NEW ' -M.C.P. UNCOOKED JAMS! SAVE 100 FRESH FRUIT FLAVOR NO WORKING OVER A HOT STOVE USE LESS FRUIT - GET MORE JAM ijC 1 Made Only with M.C.P. Jam & Jelly PECTIN! P ""AND REMEMBER ... it tresh btrriw are Mra or i If ffftV'Y t I hiirti priced, you can alway male. ancookMi jama IU "'I, ' I FROZEN berries ... for lesa than 15 a riai! Com- J .Ovrftk V Dleto recipea for both cooked and uncooked jama in I. VfS ' every packaw (3-oi.) of M.C.P. JAM AND JELLY I taVl-SCTh 1 i' PECTIN. -- -L "Vrj J flT- CRflnDflLL'S July 18th r WHAT. DETERMINES EflE PRICE 'Y00 PAY w muu During the first "milk price truce" requested by Governor Lee, Safeway presented full cost and profit figures to Utah's Milk Study Committee. ' These figures included: ' could cut plant and delivery costs all along the line. Like " . r. . ' f.. any sound business operation, Lucerne is set up with an eye : A per-quart analys.s of costs and profits m m.llc for to u to handle M yolxle wkh vJle , 4 the 4 week penod end.ng June 18, 1955. increase Ip that e, quart plant cost Net profit earned by the Lucerne Milk Company, handling milk would be lower. selling to Safeway, in 1954 totalling $137,326.00 -j a little over 26.11 on its investment. :; Lucerne's net profit earned through the first 20 AND WHAT ABOUT PROFITS? ;i weeks in 1955 totalling $52,575.08. f j The substantial profit figures showed that Safeway could Lfke, W business concern, Safeway works toward in- 'i sell milk for less, continue to pay top market prices and "ead busmess - through greater volume and lower costs. quality bonuses to dairy farmers - and still earn a reason- As Safeway s overall milk business mcreases rer quart prof ,h able profit and good return on its investment. To fully "n be ruced and the d'frence passed on to you m appreciate how this could be done you should know h-w owet ml k Prices- costs and profits are figured in milk. ' In the four week period (shown below) Safeway's Lucerne plant profits were 1-40100 cents per quart. Safeway Stores received the standard margin of 2-40100 cents per quart as LIE DC ADC TUC CIY RACIf fTCTC , compensation for store handling and profit. Lucerne's May HfcKfc AKt I He iIA BAdil L.Uilb: 21 report for the preceding 4 week period showed Lucerne's profit of 1-21100 cents per quart. The higher profit for the 1. The costs of the raw milk itself; June period came from increased volume and lower costs. 2. The costs of picking it up; While these per quart profits seem low, they are substan- , . . . , . tial when based on volume. The 4 week period ending 3. The costs of pasteunzmq, homogemz.ng.t Tune 18, for example, brought Lucerne's net profit for the testmg and packagmg the m.lk; , 24 weeks yeaf m $68)205.65. So you can see 4. Administrative costs; how, in the future, Safeway could make a reasonable overall , , profit while still reducing its per quart profit, and passing 5. Delivery costs; and the reduction on to you in lower milk prices. 6. Advertising costs. This, Safeway believes, is a sound way for milk bottlers Of these costs, the most important and biggest is the nd retailers to compete for your business.' And it cannot price paid dairy farmers for milk. This price comes to hu" Ftah s daiJ farmers ,f the pr,ce ,hey are pa,d for almost 12 cents a quart on the milk you buy at Safeway. milk ,s Pr'ected. Unfortunately neither the Milk Study Committee nor the Legislative Council has recommended any positive action SHOULD THE PRICE PAID DAIRY fo pro,ect da!ry farmers- FARMERS BE REDUCED? l' Safeway says NO! Dairy farmers are essential to the wel- S JF EW AY' S Cost Ofl O fare of Utah's citizens. They must have fair prices to stay in business, and those fair prices must be constant. QllOTf Of MUk For this reason, it is Safeway's policy (never violated) ' to pay top market prices for milk PLUS bonuses for AUDITED FIGURES FOR 4-WEEK PERIOD quality. 7 ENDING JUNE 18, 1955 But as you can see this is a tempting place to cut costs i and that's a way "price wars" begin. That's why Safeway Pr!ce paid dairy farmerSj j presented witnesses to Utah's Milk Study Committee including quality bonuses 1 1-94100 Cents I witnesses who testified, from experience, that where the price ! paid dairy farmers for milk is protected (by law or other 2. Cost of picking up milk from regulation), price wars do not occur. For then, bottlers and farms, fat loss, finished j retailers cannot pass the costs of competitive pricing back produce loss 32100 Cents the easy way to dairy farmers. . , . . . , ,. ' ' 1 3. All plant costs, including laboratory, cartons, union labor, machinery, overhead HOW, THEN, CAN THE COSTS IN MILK and maintenance 3-56100 Cents BE REDUCED? 4 Adm!n!stra,ive cos,s 18100 Cents 5. Delivery expense, including ! By reducing processing, delivery, and other service costs Iabor' ,rucks' ice' e,c 71100 Cent, through greater efficiency and better methods of operation. 0- Advertising costs 49100 Cents FOR EXAMPLE: Safeway developed a method of welding Profit to Lucerne 1-401 00 Cents its milk plant pipe lines so that the work (and costs) of i taking the lines apart each day for cleaning would be elim- To Safeway Retail Stores 2-40100 Cents "mated and the cleaning job would be more complete more sanitary. This helps to reduce plant costs. Safeway has also gained efficiency through cash-and-carry WHY SAFEWAY IS PUBLISHING THIS STATEMENT sale of milk through stores. Any other processor or distrib- , utor who wants to concentrate on this method of store sales Safeway was born in neighboring Idaho. We have a of milk and it is done in many parts of the United States big stake in Utah and a citizen's concern for Utah's well- I can have the same kind of efficient operation as Safeway. being. j Safeway is confident that in the future it will find many We believe we have a responsibility to the public, our 1 new ways to reduce costs. employees, suppliers, and stockholders to publish the record , of our testimony to the Milk Study Committee. And, of course, any increase in volume sales (and that s what any competitive businessman or concern works toward) Watch for these reports in this newspaper. Lovely to Look at ?OW SWEATERS x j. $ I JANTZEM bou"d back to. school ... or looking for a soft, soft office-suit sweater? Elther is a smart reason to choose "Sweet 'n Lovely" Jantzen Kharafleece lpon styled with sculp-knit collar and new "smooth-fashion" sleeve deta'l for the smoothest fit ever! In colors dyed to match all your Jantesn skirts; 32-40, $8.95. 'Patent Pending ON SALE JULY 18 CRflnDflLL'S |