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Show "I go for that old saying 'you can't V' get something for nothing.' When you get p without producing enough, costs go up, J, naturally go up too, and I don't like that one bit So I'm carrying on a personal campaign again'' inflation ... by producing! Eight hours work for eight hours pay, and if others will do ih same that old paycheck will buy a lot more" npTF -'-11 "What do you bit:??' ;' - - 'Px do with all the 0:t ";';;r money you make?" 'flr-S fi A Standard's income sometimes raim - ri ' f such comments as: "You people doay UV V - f I of business. You must be rolling indougli t S" y : J How about answering this one-Whatic r ; "i A rV,' ' j yu d with the money you mah"' t W The answer is a matter of public I t Vy '$ I j record- But briefafter we'vepJ If' J 41 for materials, wages, employee benefits, 1 I and miscellaneous expenses... wear and lsj i S tear on plants and equipment... interest I i Cl 4 ' onourlong-termdebts...and,inthelast I ? If f'd- A, 5 years, more than $405,000,OOOintaies I "I W ''"l m AJ- then what's left, the "money we I htsiiisvA iv-fearii make," goes this way: fR Exploration here and I , ..m. J'rtWfAH' Sl-C"3SZIS!3I&5i'-'V abrad has cost us more thai I rff "till I Ik V- $229,000,000 in the last i l j9 1 tS'W" " ' "3?- years. Known crude reservs li S5 i I TtA 'It -fJ&ZZ-gZ-! are at an all-time high. But I Pdfljl W . I aVL SS these deposits were the eas, f M P i llll tl'MM Vf TCtrH? to discover Though the earl I'll I ' 4 1Z0&&H holds vast hidden reserves 1 IN ltl llll r& sts many million i. f ' ' ' ' I JjtE? find each new field. I MvjVO Sy..tV'-t&' funds for future operation, m I ' rt'n 4Lj . more than 100,000 sharehoM- I (fPjfl -f'-:''';;i f!? i A- 1 :- v ers get" what money remains- I Wl ViBl 'H(il' lij - tm- last year $2.60 a share, their I L :jJS-j return on savings invested k I . . 5A -ifJ- .1 -r- Standard. So almost all the I We invest in research and tie" "money we make" goes right I technical service more than : -jTSftB'" back into circulation. I $35,000,000 in the last 5 years to 'ftj ' :--2tfs$P s develop better ways of finding oil, SI 52W1 MI 5 increasing the yield, cutting costs, vP'j xftSSZA I ' creatmg new business. That brings fc pM KCl you new and unproved products, M Ig;- ISFttJZ&fri M-mffafl I with prices held down as we com- fj vmrs5p$&S3E& tX&W&t&iitft I pete for your patronage. B WePut funs into ' iyl I ''JIW fT'i 1952 f facilities -in the last 5 LMOWWl jr TSPfTi i JfJm I years- more than $644, iHtTiSS: I I i: J fM 1 1 000 000. The need for oil Akiff:lk fe' Sil r i'.ll Standard must replace old txii-i St P 1 .! I " 1 ' I l' m Wrod8' ln.?rease crude oil t : l' vl' y-A i-; I xSSmRjA 'MFfSlSl caPacity of refineries, fel-El ff VriHe 1 I reff'SMM YJ0Wm-3. P'Pelines, tankers, and ' 2 M 11 i : i I 'PMlM other things needed to W) IM, llllf , frs-ur serve you weU. jKillil t WW N STANDARD OIL COMPANY OF CALIFORNIA L plans ahead to serve you better l PHONE YOUR NEWS TO 57 for today's BEST BUYS in pleasure trips ... use GREYHOUND'S acafion 2jnn,n9 il)ervice Let Greyhound's Vacation Planning Plan-ning Service plan just the trip you want arranging for hotels, transportation, special sightseeing sightsee-ing ...all fot one tow cost! Or plan your own vacation on EVERY DAY LOW FARES! I,os Angeles 13.15 Oenver 10.90 Chicago 28.65 Seattle 20.15 San Antonio, Tex 23.75 (Add Tax) . GREYHOUND BUS DEPOT -pjgE Valley Tavern ?.y '- iJgj' B,1S Station i' ' - . .55 W west 2nd So. tJwft? Fhono 81 Ask for FREE Vacation Tour Tolder : I i " 1 ; I A U Wherever you travel ' "i, Sx-. t l II i M lake yur choice of accommodations. In adjust- I jf North, South, East er , able' lining coach seats you save money, and , . . rfffeV" eniy the comforts and conveniences of train I West -for tram travel C SWK travel. If you prefer Pullman, you may chaose J at its best go P ' 1' Variefy of room r berth accommodations. ft, it ' X 6r Wy' yur triP starts with relaxation. You L union pacific Jnltm "t as r,u ride you arrive refreshed-,fan' l l&T7ii automob,le ,s needed, it's convenient and inex; WiS! Psive to rent one on arrival. I CpJife Jinfna0care "V ,hose wonderful Union Pacific J For and Nervation. ,e. you, Vffl ods! skillfuTyp n'J'TL f fJrCSh T'd 5 neoreft Union Pacific Railroad ticket agent. "slV-Vl IFr V The Aoril spared, deftly and courteously scrvea. yyTl, P menu sPecial delicious, tender ham. K For Dependable Passenger and Freight Transportation s S0L0 . - ynnr mm m ' BRAND HO KENTUCKY BLENDED WHISKEY 86 PROOF' 65 GRAIN NEUTRAL SPIRITS. THE OLD SUNNY BROOK CO., LOUISVILLE, KENTUCKY |