OCR Text |
Show Scums CLOSE jSICCOTL Itl Press Is Big Factor in Record-Break in g Business. "vVhen advertising does not pay there is omc tiling wrou? with r:e soods. ihe medium or -the advertisement." is a bit of philosophy by A. J. MeMuhan. isales mammer of tlie Culmers conipany. "i .'ulco oils are right, the Salt T.ake ne spa per:; arc good mediums, and our advertising manager 'admits' our advertising adver-tising is the be?t ever, consequently our banner year's business is easily explained. ex-plained. "Qui' inventory and annual report are about completed, and three things stand out pro'minently." continued Mr. McMul-lan. McMul-lan. " First, our volume Ls greater; second, sec-ond, our local business is double that of former years, and. third, we arc get ting moro outside business than ever before in our history, and we give credit to the local papers for much of this new business. busi-ness. "Another interesting fact is that we find t na t our sales in higher-grade oils like Crest a and Super Six have made correspondingly larger gains than the lower-priced oils, showing conclusively that people arc being educated to the truism that 'the best is the cheapest.' "Farm machine oils, se.para.tor oils and truck lubricants which were formerly considered con-sidered a. side issue are now among our 'be.st sellers.' a nd Culco mine a nd mill 1 ubrlea nts and greases a re now in gen -oral use In Utah and Idaho camps, whieli have also come to know the valuo of quality. "And, all in all, we had a dandv year's business and we are now going right out to make 100 still better." |