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Show Jpi r so - moto miel SkTv The aged father and mother I tw0 a Prominent Boston lawyer W$JsM safety carried through the last I flA two winters by , jWJ 1 The son says: "My father I m and mother owe their present jESOX strength and good health to I Vinol. During the last two 'WS neifcher of them had a cold ad wcreI alk farther and do more than for years. 3mol is perfectly wonderful. It certainly is apt blood-making, strengthening tonic for old ! IR every feeble old person in tbJs town to try JM wiU return their money without question H It frccompllsh all we claim for It. CO., also gpL 8c FRANKEN, Druggists, SAL? LAKE CITY. A Wonderful Business Story I We have told in a book which we ask you to send for one of the greatest business stories H ever told. A story of how John N. Willys stepped in two years to the topmost place in motordom I Of how Overland automobiles rose in 24 months to this year's sale of $24,000,000. t How a factory I has grown like magic to a payroll of 4,000 men to a daily output of 30 carloads of automobiles. I And how a large part of the demand of the country has been centered around one remarkable car. I The DisCOVery Dealers fairly fought for preference. The SI 000 Overland H - Buyers paid premiums. None could be con-. - v -I jH Here is an outline of the story just tent with a lesser car when he once saw the This year an Overland better than last .enough to make you want it all. Overland. year's $1,250 car is being sold for $1,000 Two years ago, Mr. John N. Willys was All this without advertising. About the ?hat Is. because the tremendous production a dealer in automobiles. There came to him only advertising the car ever had was what nas cut tlle cost Per cent' H one day a remarkable car evidently the users told others. ' A 25 horsepower car, capable of 50 miles creation of a mechanical genius. The sim- an hour, for $1,000, complete with lamps : plest, sturdiest, smoothest-running car that The Pope-Toledo Plant anc magneto. Never did a maker give anyone around there had seen. ; - nearly so much for the money. tm c .1. lt n , , Mr. Willys' next step was to. buy the , . , , , , ' The name of the car was the Overland. Pope-Toledo factory-one of the greatest . !1rf,g"ffw 0verIaPds for And the price then, $1,250 was as amaz- automobile plants in the country This 1,2d0 $1,400 $1,500. They are just as H ing as the car itself. t gave him fmir Wcll-equipped factories just chcap 111 comPanson as the $1,000 model. H The sale of this car spread like wildfire. 16 months tfrom his start. The Ovcrlands are unique in simplicity Each car sold brought a call for twenty But the Toledo plant wasn't sufficient They ?Perate b7 Pedal control. A ten-year- others like it. Old and new motor car So he gave his builders just 40 days to com- old child can master the car in a. moment, owners came by the score to deposit ad- picte an addition' larger than the original They are made in the same factory, and vance money-attracted by the Ovcrlands factoiy. by.the same men as made the Pope.Toledo H matchless simplicity. he - d these buil -n wjth -a $4 250 car The reason for the price H BuC cars d,d no COme' And when most modern .machinery with every les in the production of 12d cars per day, H Mr. W!llys went to the makers he found conceivable help and conveniencc-so that n urul flj,A ' H them on the verge of receivership. cars coulcI be built here for ess than,any- 55 55? WHOle btOry The genius which had created this mar- where else. Send mfe lhis Qn tQ the whQ velous car could not finance the making in Now 4000 men work on Overland cars. story, told in a fascinating book. Learn H the lace oi the UU panic. The output ;s Valv.icd at $140,000 per day. about the car which in two years captured ml. tvt csm Tlle contracts from dealers for this season's so large a share of the whole trade of ths lne JMeW btart delivery call for 20,000 cars. country. See what has done this what thera JM Mr willvc ?n enn,, ,av fT, ' Now this mJIn has acquired 23 acres is in the Overland to make it the most desired H du" ss- syPirJ5nd . d his rToled -pla,nL lnd h ?uire ex ' ase c 0 COUROn I trived to fill his customers' orders.' 1S, t0 scc-from this time on-that those H who want Ovcrlands get them. i " iH Then the cry came for more cars from " . , , fM every place where an Overland had been MaTVelOUS Sales . A. Barker, SaJe3 Manager, H sold. As the new cars went out the dc- ivictrvexons oaies xhe Willys-Overland Company H mand became overwhelming. The factor" Dealers had ordered 16,000 of the 1910 Toledo, Ohio capacity was outgrown in short order. Overland models before the first car was v Then tents were erected. delivered. That means that each Overland Please send me the book. . . Another factory was acquired, then an- sold the previous year had sold four others other; but the demand soon outgrew all 'ke it. . three. And without an'1 advertising. During the next fiscal year these factories . This years' Overland sales will exceed JM sent out 4,075 Overland cars. Yet the de- $24,000,000. Yet the Overland is but two : mand was not half supplied. years old. I Ovarlana Model 38 Price $1,000. 25 h. p. 102-inch wheel base. Mado also Overland Model 41 Price 51,400. 40 h. p. 112-Inch wheol baao 1 with single rumblo seat, doublo rumble ecat and Toy 5 passengor. Firo lamps and mugnoto Included. Tonneau at slightly additional coat. F0R SALE By CONSOLIDATED WAGON & MACHINE COMPANY, I SALT LAKE CITY, UTAH S3g |