Advertising Supplement to the Salt Lake Tribune /Deseret News CAI 39 Sunday, January 24, 1999 Today’s secretaries are taking a step toward management For Debbie Wilkerson,the biggest difference between working as a secretary now and workingasa sec- retary a decade ago is that now she gets to use herbrain. That's because secretaries used to formerly completed by frontline managers, expertssay. Many ofthe people who are hon- finances to supervising others — would increase in size and scope professional life. As chairman of this year. ored during Professional Secretaries That meansthat unlike secretaries in the "50s, today’s secretaries are no longer condemnedtoa life oftaking Winter Park, Fla.. management education company with a half- ys Wilkerson, an administrative assistantto a seniorvicepresident at Hubbard Construction Co. in Weekare college-educated, and many call themselves “support staffers” or “administrative assistants” because they say those terms more correctly describe their work roles, “If you are a typist, just a typist, Orlando. “Now youtell me what the end good luck to you.” says Rick Stroud. communications coordinator for be told whatto do and howtodoit, result is that you want, and then give me enough respect to understand that I will do it in a timely fashion within budget constraints,” says Wilkerson. She joined Hubbard 10 years ago as a field secretary who typed, filed, answered phones and ordered supplies. “The secretary always had the ability but never had the opportunity.” This administrative “opportunity” Professional Secretaries Intemational, which likely will changeits name to the Intemational Association. of Administrative Professionals this year. “You have to knowthe office suite of software programs. You have to be a communication-savvy indiVidual. It takes a lot of business savvy to be an executive assistant, a right hand to someone.” A Professional Secretaries surfaced in the early "90s, when massive corporate downsizings International survey of265 adminis- eliminated entire layers of middle showed nearly 95 percent ofthem managers. With those workers out of the picture, secretanes have emerged as a new breed of professional who. often prepares the reports and completes the desktop publishing tasks trative assistants in November took on morejob responsibilities in 1997. Nearly 82 percent of these support staffers predicted that their duties — from using spreadsheet software to managing company an eye on the big picture makes his company for 16 years. “We've Philip Crosby Associates II, a worked out a systemover the years, administrative work all the more appealing to Wilkerson. the veteran, knowledgeable about so many things.” Employeeslike Eifert — the ones administrative assistant People dependon her because she is dozen employees, Crosbyrelies on Eifert to book his speeches, make “Thinkofthe diversity of the posi- tion,” she says. “You're not doing shorthand and running for coffee, his travel arrangements and keep whobroadentheir traditional roles the same thing day after day. The as administrative assistants things that we are asked to doare shouldhave job security in years to come, says Stroud either things that were sent out to America in 1996, up 54,000 from 1994, Andit’s getting more commonfor administrative staffers who demonstrate professionalflexibility to leap Stroud says. Instead, secretaries are more likely to spend their time up with his correspondence. Most of the work Eifert doesis tradition- ing presentations using software such as Excel and al secretarial stuff. What’s unusual is that Eifert does all ofthis while working out of her developing spreadsheets and creat- home. “Tstill get all the phonecalls. “Almost all of what I doinvolves directly here.” she says. chatting recently fromher home office. “We computers,” says Renette Dall’au, the administrative assistant to the director of Prudential SeniorCare, professionals or were given to management people. Now thesecretary The U.S. Department of Labor says there were 3.4 million secretanes in has filled in those roles.” “Knowledge workers are going usually talk every day on the to be the key to the future. If you from the secretarial pool to the phone. We keep in touch through just have the clerical skills. you management ranks, Stroudsays. cell phones, e-mail, fax and com- will be outsourced and tempedout Despite the negative stereotypes puters.” But if you're a right-handpersonto about secretaries. if you enjoy spreadsheets and with specialty proEifert also serves as her compa- management staff, you should be working with people and being the grams for doing flow charts ny’s office manager, ordering sup- OK information manager in the office, Someonewill say to me, ‘Ihave this plies and maintaining all the comThe smartest managers will take being asecretary can be a good foot Central and North Florida. in Maitland. “I do a lot more with idea and T want you to makeit look good.’ whom they puters and other equipment. For a year, Eifert even did the company’s advantage of the skills that modern in the door if you have aspirations secretaries bring to the table. Stroud about going into management. It is a steppingstone.” “Mylife would be very complicat- good trend toward a team-oriented managementsay they're treated with morerespect thanthey used to be ed without her.” Crosby says of workplace.‘a Beingateamplayer while keeping Sentinel in Orlando,Fla. bookkeeping using QuickBooks says accounting software until recently, “Good managers will delegate when Crosby hiredafinance person meaningful responsibilities to their to dothe accounting. support staff. he says. “Thereis a The best administrative assistants almost serve as human appointment books who completely organize the lives of the people for work. 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