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Show Conoco Plans 1952 F.lerchandismg Program A! Dinner Approximately 26 local Continental Con-tinental Oil Company distnbu-' tors and employees met recently , at the Frontier Grill to see and j hear a preview of Continent tal's $3,500,000 advertising campaign cam-paign for 1952. I The meeting was preceeded j by a banquet and the presentation presenta-tion of service pins to those who have sofd Conoco products ten years or longer. Pins awarded award-ed ran from 10 to 40 years. The campaign, which has been pretested in several ma. or cities, will use newspapers, radio ra-dio television, outdoor posters, and magazines to feature Con-oco's Con-oco's new "50,000 Miles No Wear" Service, it was announced an-nounced by A. T. Farrell, assistant as-sistant division manager, who ; presided at the meeting. ! "" "Newspapers will continue to I be the backbone of Conoco ad- I vertising in 1952, but will be i supplemented by liberal use of other media, including radio, ' television, and outdoor posters to bring Conoco Super Motor Oil and our new- 1-2-3 Service to as many car owners as possible," pos-sible," Mr. Farrell said. Continental's plans call for the use of advextisements in 1,073 daily and weekly newspapers; news-papers; commercials on 72 radio stations and' 19 television stations; sta-tions; ads in The Saturday Evening Eve-ning Post and 13 farm publications; publica-tions; and the use of outdoor posters in 1,244 cities and towns. A basic outline of the company's com-pany's plan was presented to the Conoco men in the form of a sound movie featuring Conoco Cono-co President, L. F. McCollum; Harry J. Kennedy, vice president presi-dent in charge of marketing; J. L. Wait, general manager of marketing, and O. B. Lloyd, general sales manager. Present at the meeting, in addition to Mr. Farrell, were: R. S. Passey. district sales representative, rep-resentative, and Don Benson, Conoco merchandiser. |