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Show FIRMAGE'S Popular Local Institution This popular Provo department store is located at 143 W. Center. They feature a complete stock of men's furnishings besides ready-to-wear, dry goods, etc. The fundamental desire " of the management is to satisfy customers' needs. That they have succeeded is shown by their increasing number of patrons. A new department at Firmage's has been opened in which men and women may buy the nationally famous fam-ous Freidman-Shelby Shoes and be fitted by X-ray. Firmage's is the only store in this territory who offer this service. You will find an excellent line of clothing, wearing apparel, dry goods, household furnishings and supplies of the best quality and style that is the very latest at prices that will suit you. The entire store is stocked with a quality and variety of mercliandi.se that is only possible with large buying buy-ing power and organized business system. Costs are figured to the exact decimals and the profit is the smallest possible for the operation and progress of the business. Those who deal with the E. D. Firmage Co. arc all satisfied custam-ers. custam-ers. Prompt service and courteous treatment are two traits featured here and their patrons appreciate this almost as much as they do the high-quality merchandise sold. It will pay you to trade here and save. |