Ogden Daily Standard | 1920-01-27 | Page 4 | Advertising Cities through Use of Good Music

ADVERTISING CITIES THROUGH USE OF GOOD MUSIC. Newspapers carried a short dispatch dated at Dublin, the first sentence of which read as follows: "Tho river Shannon has overflowed its banks and many villages, notably Athlonc, have been abandoned." What a number of songs aro recalled by that sentence! There is the river Shannon and -Athlono mentioned in tho same sentence of a news dispatch. Scores of melodious Irish love songs have made these places known to nearly everybody and the dispatch, while in Itself not very important as news, becomes interesting because of these songs. The use of music for publicity purposes pur-poses is being recognized. Seattle desired de-sired to let the world know that it had not forgotten the finer things of ! life during its rapid growth and scramble for wealth, ho a large sum was contributed toward the establishment establish-ment of a symphony orchestra. Detroit overcome what bad effects the great number of Ford jokes might have had on that city by organizing an orchestra and hiring Gabrilowlch to conduct it, meanwhile letting the world know how much money the citizens citi-zens were spending for orchestra and conductor. Several cities find that good municipal mu-nicipal bands are investments that pay ! in the added pride the citizens take in their city and the good impression that is left with strangers, i And who can estimate what tho fa-jvorable fa-jvorable advertising is worth which ' Ogden has gained by reason of the I tours and concerts here of its Tabcr- ' nacle choir. i