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Show IP WHIT IS AKEHO j FOR BUSINESS? Although a crcat part of the energies en-ergies of the nation must necessarily be devoted to war industries, there is, ,no reason to anticipate that the busi- ness of the majority of advertisers will be seriously curtailed. The fact that advertising in English periodicals Is vigorous after four years of war indl-j Icates the probable course in this1 j country. From Printer's Ink we quote an interesting discussion of the ques-! ques-! tlon of war business: In these days when the business pes-i slmlst is getting more of a hearing in some quarters than he is by right entitled en-titled to, it is refreshing to come across such a clear, candid and health -! ily encouraging statement of the in- i dustrial and commercial outlook, as isi contained in a little book Just issued for general distribution by the funis Publishing company, and entitled, j1 "Business in 191 S." The company has' i; carefully examined all the factors ! bearing on the probable volume of j business during this year; and has II come to the conclusion that there is m no reason to belie e there will not be I a very 'nrge amount of manufacture R and sale 01 floods for private eonsump- M tlon daring the next welve months. Not only ttiat, but the company feels j that a strong current of active busi- 1 ness flowing through normal trade Ii channels In S valuable and effective form of aid which business can lend to I our government: since it Is from taxes on business done, and from loans made, out of earnings by labor, that the government gov-ernment must raise funds with which to pay for the war. ! The idea that ihe full capacity of i our factories must be utilized for war production is not correct, the Curtis booklet reports. The amdunt of ship-i ship-i ing tonnage available indicates to us how much war material the govern-meM govern-meM can ship to the front during 1918; and "considering the vast fac- tpiy capacity of the country, it is evi- dent that the requirements of the gov- ernment for 1918. can absorb but a1 small percentage of the potential out-pat out-pat of our .factories." |