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Show ---- yjj H ' HOW ADVERTISING GAINS H ' AN ADVANTAGE. H I Suggestion is a powerful influence, P dther for good or bad. Here is a B J Jj i itory illustrating the power of sug- H jestion as conveyed In an advertising H ' :ampaign. H K A man put up his salmon cannery B ! j it a location past which the fish came H 9 ' n great numbers on their way' in to j I '.pawn. Hej was right in his selection of a site and the salmon were caught in vast quantities. They wore all, however, of the light pink variety, and the fisherman was in despair. At that time no light-colored salmon had been shipped and the demand everywhere every-where was for salmon of an almost red hue. The man canned his catch and sold it my means of an advertisement advertise-ment which implied that it was the only sanitary fish on the market- Tho label read: "This salmon Is warranted warrant-ed not to turn red in the can." The most of the catch went to the Southern South-ern states, and the drummers selling it did their business so well that In many of the cities of that locality you can hardly sell a red salmon for the people think it is spoiled, and has, therefore, turned red in the can." The canner was not as scrupulous as he might have been, but he gained his purpose. The same originality applied ap-plied in a more legitimate way might have brought equal results. He demonstrated de-monstrated at least that It pays to advertise. |