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Show Synchrony Secured in Singing Pictures The Itenfax Unites Simplicity Simplic-ity and Success in the Apparatus it Produces Tho Jeaae L. Laaky Feature Ploy Company Releasee "Brewster' Millions," with Edward Abclc, the Original Monty Brewster, in the Leading Role The temporary halt in the progress of tho "talking plcturo" and the "singing picture" toward assured and recognized place in fllmdom promises to give way to rapid advance under tho auspices of tho Renfax Film Company, Com-pany, of Now York. The ono great obstacle to the acceptance of the "talking picture" by exhibitors and the public has been tho lack of perfect per-fect synchrony between the pictures and the talking or singing voices tnat accompanied them. To remedy tnis defect, to simplify and correct tne synchronizing apparatus and demonstrate demon-strate to the skeptical that the talking talk-ing and singing picture was a practical, prac-tical, money-making possibility, was the aim of the Kenfax Film Company In entering the field. And simplicity and success are the two striking results re-sults the company has achieved. The chief feature of the Renfax method is the synchronizer, an instrument in-strument extraordinary for Its simplicity. sim-plicity. Two magnets with wires at tached, one wire connected with the phonograph, the other with the projector pro-jector and operated in unison, control con-trol an indicator on top of the synchronizing syn-chronizing cabinet. By consulting this, the operator can be certain that the film and the phonographic record are working In absolute synchronism. To keep' ihe Indicator in the absolute center of Its card is all that Is necessary. nec-essary. Any projection machine may bo used with the Renfax equipment a fact which may solve many an exhibitor's ex-hibitor's doubts. A crank that can be attached to any projector Is furnished fur-nished with the service. The company com-pany supplies the records with fie film, on a rental basis. In half a.i hour, any experienced operator can be taught to use the Renfax appnrtv-tus'with appnrtv-tus'with the best results. A series of rapid experiments with dialogue, monologue, operatic selections and dramatic scenes ended with the company's conviction that the biggest big-gest demand was for popular aonps. They are now producing six singing sing-ing features a week, all made at the Crystal studios. Forty-Bix Renfax "singing pictures" arc at this moment mo-ment available to the exhibitor. Seventy-six exhibitors in New York, Now Jersey and eastern Pennsylvania are now using the Renfax service. The company is planning to open branch offices in the middle West very soon. State rights will be sold In other territories. Among the Renfax successes now on the market are "In Bagdad," "Tho Noodle Soup Rag," "I Love Her, Oh! Oh! Oh!" "Apple-Blossom Time in Normandy," "Where Did You Get that Girl?" "Chattanooga," "Melindy's Wedding Day," "My Wonderful Dream Girl." "Salvation Nell," "Tho Old Maid's Ball," "Faust" (in four parts), "One in a Million." "Brewster's Millions," the five-part five-part production of the Jesse L. Lasky Las-ky Feature Play Company, Is now ready for release. As a novel, "Brewster's Millions" won added fame for its author, George Ban McCutcheon, and it Is estimated that it has been read by nineteen million mill-ion people. When dramatized by Winchcll Smith and Melville Stone It won Instantaneous success, and on Broadway alone scored 1,800 performances. per-formances. Picturized by Cecil B. DeMille and Oscar Apfel, and with Edward Abeles, the original Monty Brewster In the lead, it is evidently destined to win a new and bigger success In a far more extended field. In staging "Brewster's Millions" at the Lasky studios, Hollywood, Cal., there was filmed an intimate view of Sherry's ballroom, an exact reproduction of what Is conceded to be the most luxurious ballroom in America, while the yacht -scenes were all taken on board tho Millionaire Million-aire Spreckels's palatial yacht. When In doubt, wait and see what Miss Irene Warfleld, of the Essanay Eastern Dramatic Company Is wearing. wear-ing. If she has it on, it is sure to be the very latest word from Dame Fashion. Fash-ion. For, besides work, this popular young photoplay star has two hobbies which she enjoys riding to tho utmost. ut-most. One is clothes and the other is to attend an afternoon tango tea. Joseph DeGrasse. veteran actor and motion picture director, who for a number of years was featured In nis own productions by the Pathc and Lubin companies, has assumed the directorship of the Universal Victor Company, in which J. Warren Kerrigan Kerri-gan is featured. |