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Show PLAN TO OFFSET HIGH PAPER COST Press Association Reports in Favor of Higher Advertising and Subscription Rates Members of the California Press Association are in favor of fighting the high cost of news print paper by increasing subscription and advertising adver-tising rates, according to a report made to State Treasurer Friend W. Richardson, president of the association, asso-ciation, by a special committee appointed ap-pointed to investigate the matter. The recommendation, submitted by J. Sherman McDowell, chairman of the committee, is as follows: "We recommend that as a proper and immediate relief from present conditions over which the publishers have no control, their advertising and subscription rates be advanced to cover the increased cost, believing that in most cases the existing rates are not commensurate with existing prices of production and that the public willingly will grant a just increase in-crease of price for both subscription subscrip-tion and advertising." |
