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Show CHEVROLET SALES REACH RECORD HIGH DETROIT, Dec. 31 Chevrolet sales of new passenger and commercial com-mercial cars for the calendar year of 1940 passed the 1,000.000-niark December 20, it was announced here today by William E. Holler, general sales manager. This is the third time in the history of the division di-vision that sales in any calendar year have exceeded 1,000,000, he said. Only in 1929 and 1936, did1 Chevrolet Chev-rolet dealers retail in excess of one million cars and trucks and 1940, according to his estimates, will surpass 1929. Mr. Holler said. In 1939, he said, dealers retailed 791, 8S6 new cars and trucks, wnne each month of 1940 ran well ahead of the comparable month last year, leading to the million-plus total for the year. "This sales record is due to two factors,' Mr. Holler added. "First was the success of our 1940 model, of which we produced and sold 1,-000,000 1,-000,000 during the final quarter of 1939 and the first eight months of 1940. Second, Is the outstanding public approval of our new 1941 models, introduced in September and selling in, increasing volume since." Chevrolet dealers have main-, main-, tained first place in automotive sales in nine of the ast 10 years, Mr. Holler added. |