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Show NEW CHEVROLET IS TRICED TO SUIT 1935 POCKETBOOK "The 1935 Chevrolet is built for the 1935 pocketbook!" This sales slogan, created in early January, is proved by the latest production figures of the Chevrolet Standard at the Oakland Oak-land plant of the automobile company, according to William McMullin, sales representative for the. Bradshaw Chevrolet Motor company. "For the first three months in 1935, more than 10,000 Standards Stand-ards have been shipped on orders from Pacific Coast dealers," declared de-clared Mr. McMullin. "In all of 1934, 8,176 Standards were shipped and sold in Pacific Coast states. If the tremendous demand de-mand for Standards continues, Chevrolet officials believe, that the Coast states will absorb approximately ap-proximately 30,000 Standard units un-its this year. The shipment on the Master De Luxe, the companion com-panion ear to the. Standard, have been very heavy also, but the demand for the Master has been so great that the factory can't build them fast enough." Asked why the Chevrolet Standard Stand-ard has had such a Temarkable public acceptance, Mr. McMullin said, "First, it is the lowest priced pric-ed lull size car in the world; second, it gives twenty-three miles to the gallon at boulevard speeds and America has promptly prompt-ly called it the most economical car in the world; third, it has remarkable top-speed and ball of fire getaway; fourth, it is a sturdy, stur-dy, rugged car that will be booming along at 40,000 miles just as effectively as during the first 10,000 miles. The people who are buying the Standard want a car that will not tax their pocketbooks. The Chevrolet Standard was introduced in 1932. That year only ten thousand units were sold nationally. In 19 33, more than 33,000 units were sold nationally and in 1934 more than 100,000 units were sold nationally. nation-ally. In other words, the family having an income of around $160 to $200 a month was taking a progressively greater interest In the price tag of cars as the years went on. The Standard is built for a definite market, that of people who want the best in quality transportation at a very low price. "America's pocketbook for 1935 does not justify a tremendous tremen-dous outlay for an automobile. People realize this and are flocking flock-ing in increasing numbers to the Chevrolet showroom to buy the new Standard. " |