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Show Travelers Spending More Money, Survey Indicates r - - 4 Only 11.700 more travelers saw Utah last fall compared to fall of 1970. But the total fall travel expenditure grew by more than $2.7 million over ov-er fall quarter of the previous prev-ious year. These statistics, gathered for the Utah Travel Council by the Utah State University's Institute for the Study of Outdoor Recreation and Tourism, show less than a one percent rise in numbers of travelers but a twelve percent per-cent in traveler expenditures. "We're pleased with the figures," says Lee Jorgen-sen, Jorgen-sen, director of the Utah Travel Tra-vel Council. "Our intent is no longer to draw increasingly increasing-ly large numbers of travelers to Utah. We want to keep toe travelers in the state longer ana encourage tnem to spena more money. This fall survey shows we're hvaing some success." The study noted that Salt Lake City attractions were most popular with travelers. Zion and Bryce National Parks were second and third. The Travel Council has also al-so received its first fall air travelers study. In contrast to non-resident motor vehicle travelers, whose average length len-gth of stay was slightly over one day, airline travelers averaged 4.7 nights in Utah The fall air survey also showed that airline travelers spent nearly $4.8 million for the three-month period and that Salt Lake County received receiv-ed 91.8 percent of that expenditure. ex-penditure. "This is our first fall airline air-line traveler study and cor.-' sequently we cannot compare these figures to any other period," says Jorgenseu. "But they do tell us something some-thing of the air traveler's interest in-terest in seeing Utah." |