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Show l 1 ill TD)EER advertising has reached a high point of I B I 1 1 " development it is difficult to emphasize in mere 1 n III iil words, the superior goodness of a new and really II ft fr9 distinctive brew. All the superlatives have been used' llnllj1 But the superlative of beer really had not been attained if3 flY0llj until we (after fifty years of successful JJgYollJJj Smi Ifff llllill lllljlfT I llNv brewing and patient, painstaking study yjSfflf Iflllfflllllllllml nfffS. jp I I C fUC 'mcrcan t33) perfected M JJ ; Phi IB s m.f1 j I "Lurus" is brewed to H I 'Just A Little Better" ((' J? )ijPY l suit Ac real encan I i A has been our motto for vC LZrt(lv Wi taste American beer for I I half a century. I (Jyd Americans. I hi IS0 I A Different Beer H We -are known by our T f "71.. A Light Beer, of utmost l Mf . ill asTra rto w; ,,C.K f 1)1 popular approval our rep- 'TrL D V I '1 M Sparkling and Refresh- utation insures quality. i 1 he DeCF IOU Like 0 in8 1211 I Satisfying without clog- tj In our new brand- y interestexi only in what the bot- . Hn(,ranr. hut n 1 Luxus" we decided to H , . . fi Not a hindrance but an ! I break away from conven- f tie says the argument IS all in the bottle. aid to digestion- 1 tional brewing standards If tht argument Convinces you that "Luxus" I I Unlimited Enjoyment I W from the prevailing habjt of is new and distinctive, a perfect beer and the Ml without after regrets- f imitating foreign beers. finest brewed-why then, we are satisfied If m qunt Flf vo 1 and so are you. Appetizing color and H L American tastes English, At your next bccT inspirationf -ust try a L Rcal Life and Snap VU Germans, Hungarians, etc., cxjld, Sparkling bottle of ,4LuxusM or have a f A beer that you really life-we require different case sent home. If you do not say that c WW standards of nourishment. I "Luxus" is "The most exquisite refinement of y I I I At . , . , . -n . I And an ideal beer For I L l the brewers art but you will! II The Home. Ill ml : ; : : : T I nllllll ml lIllltirliriT myillJn - rewe bottled in Omaha by the il l r;;::;;:r :::"T tjtftt t IttlT mTTT " wiii L ! vi Fred Krug Brewing Compsiny jjHm s0Jll. Hllllll llll jilliyi"tl "Exponents of the Fine Art of Brewing." Siili.lJ, j jJJ I JJJJJ. Jiii-' DISTRIBUTORS: Salt Lake Citv: ADAM SNTDER, 276 South Main Street, Bell 'Phone 1061-Y; Independent 'Phone 1061. Ogden JOHN J. GREIXER, 128 T-enty-Fifth Street, Independent 'Phone S28. BAUMEISTER BROS., 65 Twenty-Fifth Street, Independent 'Phone 885. DALLAS, TEXAS, AND RE-TURN RE-TURN $41.10 Via D. & B. O., January 18. 19. Final limit 30 days. For particulars gee anv D. & R. G agent. yS THE MAGAZINE OUT TO-DAY I THE FEBRUARY NUMBER j The Scars or War I With Secretary Root in Brazil The War or the Sexes Th Nm or the World Condensed t 4 ARTICLES, 8 STORIES, 5 POEMS The Metropolitan publishes every month the strcmjrwt American article and the beat fiction S. At all Newsdealer Telegram Advertising Gets Results. i Get Your Atlas Today. What about that atlas? Did you read Prof. Eaton's opinion of this $5.00 atlas? The supply is running short and the fresh shipment is hung up between here and New York. You can get this $5.00 atlas for 75 cents by paying $7.75 for a year's subscription to TILE TELEGRAM. Or here are two other plans of securing a splendid atlas for a nominal figure: Pay $1.65 and renew your subscription for six months at the regular price of 60 cents per month, or pa $1.00 and renew your subscription for six monthhs at 7o cents a month. If you are not a subscriber, simply subscribe for six months on the above-named plan. If vou hold a contract calling for an atlas, don't lose time, but drop in THE TELEGRAM office, 149i2 Main street, and secure it. " " ' QottMng Values Unequalled I Ff There Is no element of chance no question of doubt in a Bale offering by the Gardner Store Th:s fact :s III common knowledge of the hundreds of oar customers, and their approval is shown in the great buying throng that Is always present at a Gardner Sale to secure some of the bargain bargains that represent savings in dollars juid J cents Instead of ambiguous words and raah statement. j W surrs- Men's Suits overcoats. f. $15.00 Suits, sale price. $11.00 iV" oufiuiCJ $15.00 Overcoats, sale. .$11.00 u j lWMi $18.00 Salts, sale price. $13.50 -aito- $18.00 Overcoats, sale. $13.50 "Vij $20.00 Suits, sale price. $15.00 OVCrCOJltS. 120.00 Overcoats, sale. .$15.00 zggr $22.50 Suits, sale price. $17.00 j KMt n t a ,v ( $22.50 Overcoats, sale. .$17.00 MJ $25.00 Suits, sale price. $19.00 ulTTi Sf .upt $25.00 Overcoats, sale. .$19.00 SSJJ 1 $30.00 Suits, sale price. $22.00 weaves. Note these reductions $30.00 Overcoats, sale. .$22.00 r-j W $35.00 Suits, sale price. $27.00 ,ora" W4t Talne, 40.00 Overcoats, sale. .$30.01) Wt ' ' Oraat savings on Men's Pants, fONL H fv o""?? ft i'X.V1! rtSTav utHU 'JjJ, Soma big 8jcil In Soft ShlrU, fjjjl J Ties and Suapenden. Vii 1 aaf r jr Dainty bedroom slippers for COc dur- I i2 the "Monej--bacJt-Saoe sale, 1 COOK TEAS 4 OQITKXA. 223 MAIN, J |