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Show M MAN HERALDS SECRET OF OIL SALES "What la the strongest eelllng argument argu-ment regarding Cnlco oils." W. K. Cul-roer, Cul-roer, president of the Culmera company, haa been asked. "Telling the truth about them." Is the answer, according to Mr. Culmer. "The Culmera name haa been before the public over forty years, during which tuna wa have handled many lines, besides Culoo olla and It tins always been our rule to handle nothing noth-ing w could not tell the truth about. aaya the president. "An article that would not aell on ita merits, we would not attempt to aell at all. and as we have one by one disposed dis-posed of our various Interests and concentrated on Culco- olla we have also concentrated our attention to making the Cluco trade mark a ailrnt guarantee of quality and satisfaction. "We have Instructed our salesmen and through them every Culco dealer who misrepresents will not be tolerated. toler-ated. Culco olla must be exactly as represented. "There Is a positive guarantee with every sale but that guarantee Is made to cover -the particular oil It Is Intended for and no other. "We aell our Creata oil with the understanding un-derstanding it must prove superior In any other oil at any price but that guarantee doea not cover any other oil. We sell E-Z-Run with a distanct statement. state-ment. -IhaXJt la notthe niftiest grade, oil made, but will prove suerlor to any other oil at equal price. This idea la carried out down to our cheapest oils and dealers are cautioned to explain to purchasers exactly the quality and grade of each oil put up under the Culco label." |