Salt Lake Telegram | 1933-09-06 | Page 16 | Farm Board Aims to Cut Food Prices

FARM FIRM BOARD AIMS TO CUT GUT FOOD PRICES i DIstribution Distribution Costs Declared I I A Taking Large Part of Consumers Consumer's Dollar 4 By FREDERICK FREDERICI C. C OTHAN United States St. Staff Correspondent WASHINGTON Sept 6 The G-The The agricultural agri cultural adjustment tm nt administration t today day indicated its intention of or exerting exerting exerting ex ex- erting every pressure to lower food distribution costs l f dont don't care how much the manu manu- J fa r advertises Administrator I George N. N Peck Peek told the United Press but I am worried about his high i distributing c costs I t Such things as sliced bread fancy I II I I wrappers and intricate d delivery Jivery I I terns he said all have taken their part of ot the consumers consumer's dollar so that the farmer n now w is not getting his fair hare chare His problem Is to r raise Use the price to the farmer without making a commensurate commensurate com corn m increase to the consumer That can only be done according to Peek Peck Secretary of or Agriculture Wallace Wal lace and other administration officials dais by lowering the price spread S while the goods are in the hand of the middleman SERVICE CHARGES CHAUGES S S The so called service charges that thai are figured into our food bill in this country are too much Peek said in speech The dif difference in reward between growing food and processing and distributing it is grotesque In some quarters his remarks were interpreted as meaning he believed advertising appropriations should be bei i reduced educed In insisting that such an interpretation was incorrect Peek said EaId he had no interest in advertising advertis advertis- ing g so long as manufacturers and distributors distributors distributors dis dis- dis- dis kept their costs at reasonable reasonable reason reason- able bIe levels Wallace publisher for years cars of Wallaces Farmer also has stressed repeatedly the necessity for keeping the spread low In none of his addresses addresses ad ad- dresses or informal conversations li however has be mentioned adver adver- ADVERTISING BLAMED The advanced art of or advertising did however r come in for criticism by Ass Assistant stant Secretary of Agriculture ture Tugwell in his book The IndUstrial Industrial In In- Discipline Super salesmanship sales manship and super advertising both had their part he said in creati creating g the boom which collapsed in 1929 The administration is expected to tomake tomake tomake make its stand on lowering the costs of distribution more definite in the next few weeks when most of ot its more important trade agreements are arc adopted Superfluous advertising is only B apart part of or the whole distribution system tern tem and will be dealt with as such officials indicated If the spread d is kept at a minimum they said the administration probably will leave the size of each advertising budget to the discretion of the individual manufacturer or distributor