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Show New Ford Reveals Big Change In Styling The 1 949 Ford, which reveals a radical departure from traditional Ford styling and engineering, was made public this week by the Ford Motor Co mpany. "New standards of beauty, comfort, economy and per- ing efficiency. Water flows in volume the full length of the block. Temperatures in "hot spots" in the six and eight cylinder engines en-gines have been decreased by as much as 12 degrees. There are larger water pumps in the V-8. Improvements in the ignition system also have contributed to increased economy and efficiency. As much as 25 per cent improvement improve-ment in gasoline economy may be achieved by taking advantage of the overdrive which is available as factory-installed optional equipment. formance in the 1949 Ford passen- ger cars advance them far ahead of others in the low-priced field," Jv R. Davis, vice-president and director di-rector of sales and advertising, said. "Styling of the. new Ford definitely establishes it as the car of the year." To develop and produce the 1949 Ford passenger cars, Ford Motor Company has expended more than $37,400,000 in tools, dies, jigs and fixtures. STYLING The modern design has been molded along functional lines, resulting in a long, low sweeping silhouette. The grille is distinctive, the hood massive but shorter and the body so wide the rear fenders have been eliminated. There are clean, unbroken lines from front to rear. COMFORT Comfort has. been one of the primary objectives in the new Ford. There is more room in the "lounge car" interiors than in many cars wih much larger over-all dimensions. Front seat widths have been increased six inches and the rear seat nearly eight inches. The body has been moved five inches forward with the seats cradled between the axles for a much smoother ride. A new type of suspension sys tern "hydra-coil" springs replaces re-places ' the traditional transverse springs and the front axle. This system is centered around airplane air-plane type shock absorbers mounted mount-ed within low frequency coil springs. In the rear, extra long longitudinal springs are comple- 8 ' mented by airplane type shock ab-i ab-i sorters. The drive shaft tunnel has been decreased by adoption of the Hotchkiss drive and the hypoid .rear axle. These engineering ' changes also minimized the trans- mission of road noises into the car. Engine vibration has been re-l re-l duced by literally floating the j power plant on rubber mounts, j A new heating system available in the new Fords brings year around comfort to driver and pas-I pas-I sengers. Fresh air is scooped into in-to the car through large intakes just behind the grille. The system, which has an automatic auto-matic temperature control, can be used as a fresh air ventilator, a fresh air heater or as a recirculating recirculat-ing heater. Fresh air plus the pressure effect obtained by the car's forward motion reduces fogging and drafts. ECONOMY Economy of operation opera-tion has been increased up to 10 per cent improvement in gasoline mileage for the new six-cylinder i engines and the extensively rede-j rede-j signed V-8. Both are offered as , power plants in all Ford models. Other engineering.features result in better performance and longer engine life. A new' intake manifold achieves better fuel distribution. It is . attached at-tached to the engine so that it is horizontal to the ground, reducing the tendency of raw gasoline to flow toward the rear cylinders and smoothing engine operation. The new "equa-flow" cooling system contributes to good performance per-formance under extreme conditions condi-tions by improving general operat- , |