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Show Consumption Seen In Grade A Milk Grade A milk consumption in Utah is now increasing approximately approxi-mately twice as fast as the state's population growth, Eugene Pace, president of the Utah Milk Foundation, Foun-dation, announced this week. An estimated 5 increase in Utah's Grade A milk consumption over 1955 figures will be achieved in 1956, the Foundation leader reported. re-ported. Normal rate of population growth in Utah is about 2.5, according ac-cording to U.S. census estimates. ; The Utah Milk Foundation was organized in 1953 by the Grade A Dairy farmers of Utah. Mr. Pace has served as president since that time The purpose of the Foundation is primarily to conduct an advertising and public relations program in the interest of increasing increas-ing consumption of Utah dairy foods, particularly Grade A milk, cheese and evaporated milk. Funds for supporting the advertising program pro-gram come from regular monthly contributions of Utah dairy farmers. far-mers. "We have noted a marked upturn in Utah's milk drinking since this self-help program was launched three years ago," Mr. Pace said. Since its beginning the Utah Milk Foundation has featured frequent fre-quent small advertisements in Utah's daily and weekly newspapers, newspa-pers, in addition to large half -page color newspaper advertisements. Advertising Agency. |