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Show L0VEB1MG BUBBLES , M Mil Marmon Distributor Fore-se Fore-se Banner Season for Auto Game in Utah, AV. K. Covering, local Marmon distributor, distribu-tor, is fairly bubbling over with joy and he ia a shrewd business man, too. He can't see anything ahead for the ; automobile business save prosperity with a capital "P." Ask him why, and you'll hear that familiar refrain, "C'est la guerre." 1 "How has thewar helped the passen- ' gercar business?" he was asked. Lovering took a long breath and started. When he stopped he had proved that without the use of automobiles by the American business man America couldn't have won the war in less than twice the time it took. "The business man," he began, "was suddenly confronted by the problem of being be-ing in two places at the same time. And, what is worse, lie couldn't depend on the railroads to help him out. Street cars are slow, and horses are slower. What was he to do? m "The motor car was the only soli tion. In the old days we used to call passenger cars pleasure cars. But the war woke us up to the fact that the motor car ia primarily a method of transportation. trans-portation. "To be sure, it furnishes pleasure, but It gets you where you want to be in the shortest space of time. So the business man turned to the automobile In war, when time was vital. He Tound he could get from John Smith's place in Salt Lake to Dick White's place in Ogden with a Marmon more quickly -than he could by tackling time tables. "Today he is applying what he discovered dis-covered to times of peace. The automobile automo-bile lias done for him just what it could have done before the war and can do now that it is over. Business men have seeded work out and they are now absolutely abso-lutely and forever committed to the motor mo-tor car as a necessity a thing tal to their vital life. There can be only one result of suuh a demonstration. "An appetite for owning motor cars, I and better motor cars, has been created . all over the country. This demand must : be fulfilled, and I believe that It will take years to fill it, even with the I gigantic production of automobiles that this country now ia witnessing. Moreover, More-over, I believe that it is a wholesome demand de-mand one that do,tes oh utility prlncl-I prlncl-I pally. Consequently, families which might ' never have - felt able to buy an automobile automo-bile will today buy. For, if anyone can be shown the economic value of an investment, ho will find means to make that investment. "The immediate future of the industry holds the promise of a big season and the seasons to coma after have the same outlook out-look because of these thinss. There is no room for doubting this. The motor car is no longer a plaything or a luxury. It Is a neces.sltv, lust as much as our street cars or raiirjads. And for the automobile there always will be a brisk an ever increasing in-creasing demand." |