Salt Lake Tribune | 1918-02-17 | Page 2 | Record Advertising for Liberty Bonds

RECORD ADVERTISiriG : fgr lien bonds Plans for Third Loan to In-elude In-elude Intensive Publicity Drive, NEW YORK, Feb. 16. Because it is expected the third Liberty loan will he "of tremendous size," a proportionate effort is being planned to insure its overwhelming over-whelming success, it was announced by the Liberty loan committee here today. A feature of the coming drive for "Liberty "Lib-erty dollars" will be one of the most intensive advertising: campaigns in history, his-tory, it was stated. This will be Imperative Impera-tive because of the great variety of demands de-mands upon public attention at this lime. It was said. A special endeavor will be made to have users of newspapers and other varieties nf advertising who assisted generously i-i the first and second Liberty loan -anion igns, contribute still greater allotments al-lotments of space, the committee announced.