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Show I We Wish to Announce I to the Public that Chocolates and fancy package goods will 1 continue to be sold by the best trade in I Salt Lake and surrounding territory. The buying public is assured of fresh goods at all times, as a fresh stock is car- j ried in Salt Lake by MERRILL-KEYSER COMPANY. ' j All dealers are requested to place their I qrders through us. I MERRILL-KEYSER CO. " MERCHANDISE BROKERS I Salt Lake City. 1 r -" ( Shown at the Steptienson-Cox Company THE LATEST THOUGHT IN BEAUTIFUL MILLINERY, SUITS, AFTERNOON GOWNS, EVENING DRESSES AND WAISTS. As was expected, the company is already in great favor among Salt Lake's foremost women. Large numbers of them daily are coming in to express a word of encouragement and look oyer the new styles. Mrs. Stephenson and Miss Cox form a strong combination in the interpretation of style in dress. Mrs. Stephenson has conducted a millinery shop for eight years. The business, which is large, grew in spite of competition. Women of taste soon recognized the quality, the individuality of the hats, as Mrs. Stephenson's exquisite taste was reflected in every one of them. Miss Cox, many years buyer for Keith-O'Brien Co., occupied in matters of correct dress a position relative to Mrs. Stephenson in fine millinery. Her word is accepted as authentic, and it is no wonder old customers follow her. Two facts will contribute to the success of the new specialty shop: The highest character of merchandise and ability to sell cheaper than the big stores, as the Stephenson-Cox Co. will conduct business busi-ness on about 8 per cent, whereas the large stores operate on approximately ap-proximately 27 per cent. THE NEW WAIST SHOP will he located oh the first floor. Main street entrance. It will be an innovation and is bound to become popular. The florist now occupying this space will vacate on the 1st. Miss Tufts, who was a" leading saleswoman in Keith-O'Brien's suit department depart-ment for a long time, is now Identified with the new company. 274 SOUTH MAIN j j if $ if $ if vf jnf if f if f 1 fit , )r& JJ Dram from node Cf drfettO'drefiCb. Informal Showing aid Safe f U f tais HilClil j In Our Tlew and Larger Untrimmed Sliafie Section . : ;' j 1 For the woman who desires to select untrimmed un-trimmed shapes and trimmings to be con- . verted into hats to her own individualliking - Tuesday February 23 We will offer the following rare values, j' and these prices will be maintained while the hats last ! ! ' These" are by far the greatest hat values ever offered in Salt Lake at the beginning of a season ' ! I And with every hat sold Tuesday we will include a bunch of flowers of the newest spring shades and effects, suitable for trimming the shape selected. Our salesladies will be more than helpful to you in selecting the right hat. One hundred braid and satin combinations as shown , in above drawing very smart sailors, in either medium or large size all the new spring shades of sand, nigger brown, battleship gray, orchid pink, rose, army blue, black and white each hat is a $5.00 value. dJO I C Specially priced for opening sale at ........ Pfc0 11' ill! ' ' ., V CSC'' OruT far I, DmnnZom mode? ' fir MriM O frm C- for fe'th O'Brien-Co. This is an exact reproduction One hundred hemp shapes of the "Tipperary" or "Milita- like cut faced in bright-fin- ry" turban. It is made of fine ished high-grade satin. Comes , grade satin and we are showing in large and small sizes in all the it in all the new shades. C0 AC new shades. A wonder- (l QC Special sale price f&.nD (u $4.00 value for . . . tpl.t) Keitiv-O line a. io. Ijiff if if if ff if if fJtQjBj |