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Show 7 1 Whatever is beautiful, whatever is novel, -mmm.--'' Vr 'jjf J$ ' liners all the most sou ht after modes in I I 1 whatever bears the magic imprint of fash- fFTf Jt&JltjC garmmtsH" SeatestthJughTs in I ji : ion is here in splendid variety. From every WfP &rf jf Fffl jfOS silks, dress goods, wash goods and white! I :f f quarter of the globe we have gathered the IS MsMaJ ii'jS lfln' 00s a tne dainty styles in neckwear, j I I III choicest treasures and brought them to this f bmad raf 'T fd sndrices "that I I 'il I wide-awake store with wide-awake service. . v loa 5a?j Jp tes an .P i , I fcl IJ i I ONE' PRiCE. TO ALL NEVE R UNDERSOLD j must indeed be the store lP!gPjgfj J I I j (elegance predominates) j WhAj Monday,Tuesday,Wednesday t iifi 1)4 March 2ist' m m I j . . ; THE OPENING PAYS Ih4pr i Captivating Creations Exponents of the Loftiest Ifv) Conceptions in Millinery Grace and Beauty. A We announce this exhibit as being decidedly the most attractive ; we have ever presented. Not a style approved by the highest court of j Fashion but has its counterpart in this magnificent gathering. There are S PATTERN HATS In all their airy gracefulness, perfect visions of i exclusive daintiness. , j j OUR OWN PRODUCTIONS Charming duplicates, modifications jl I and refiexes of the favorite Parisian modes, difficult to distinguish i I1 from the originals. jjfi I I TRIMMED HATS For misses and children in. extremely becoming jjH ! effects, irresistible in style and price. pij i j INo Special Invitations, All invited. Pii Silk Favorites HH 1 $k I I VIL,L BE FOUND IN FULL, BLOOM HV( Ml I 3 AND THE ENTIRE SILK SECTION iMPl S I TEEMS WITH MONEY-SAVING HhwB 1 EWS T SATISFY A VARIETY 0F iWm ff I 1 New Foulard Silks. 3 rufV J 9 5 P'eces oC nev Foulard Silks, very I (f&l it v I soCL nuallly unci beautiful satin finish. KUgW iA ' 1 Foulards will Lake- the lead this year, as HSbB til l t.he ellk fabric for shirt ivaist suits, SkIj tfil t-hG" come 21 inches wide, in the lead- Hjra CTj j Jng colors, blue, browns, greens and If 1; I 95c, $1.10 and $1.25. H B I New Fancy Taffeta Silks. KAli j 75 pieces of new Crisp Taffeta Silks Wkj WiulB E fresh from the manufacturers looms, Bui i wli i in a11 tne new st'les' tnc designs this Bf I 'u year run to small effects. In checks, dots Ht'if J hjJ., and small figures, remember: Silk Is go- Kjjy iym, to tc all the rage this year for shirt WtWi ;B' t waists and shirt waist suits; these new H J t'llka we will place on talc at from, per i?vni I a PonBee slIks or CIoth of Gid' win lfft aB I De usetl mor( than ever this year for BrjHl-.jijP 1 J coasts and shirt waist suit."?, our new l?lvri' Bl ' I arrivals are beautiful, luatrous qualities I W !q Bl H an1 mako cool mimmcr costumes. l'Tifc B 1 ! Come In "G and 3C inches wide, selling kl I "l $1.00, $1.25 and $1.50. SB 1 Black Taffeta Silks. iM?! ' jJ Black Taffeta Silk, Ti6 inches wide, trVnlV vS 1 lhcavy quality and lustroua, never sells .t less for this ivcek New Neckwear THE NEWEST 1901 STYLES IN CHIFFON. WASH COLLARS. TURN-OVERS AND NECKWEAR NOVELTIES OF EVERY DESCRIPTION. DE-SCRIPTION. AS PRETTY AS THEY ARE LITTLE IN PRICE. YOU MUST SEE THEM TO ADMIRE THEM. THEY EM-I EM-I BODY EVERY IDEA THAT IS WORTHY A PLACE IN THE REALM OF NECKWEARDOM. These 3 special lines arc World- I beaters: , j At 25c Each. Ladles' lace, chiffon and wash Collars, ond tho new collar and cuff sets, In an Immense variety of exquisite designs, all the newest Bhnpes; values well worth up to 50c each. At 50c Each. A Krcat variety of pretty Collars, in silk, fancy applique and many other exquisite styles, worth up to ?l each, and a great lino of tho newest creations In the new embroidered em-broidered collar and curt" sets- At 15c Each. Handsome lace Turn-Over Collars, Col-lars, In white or cream, and an elegant ele-gant line of embroidered chiffon Turn-Overs In black, whlto and light colors, all best 25c values. New lid OSoves WE MAKE TOMORROW OUR FIRST COMPLETE SHOWING OF NEW GLOVES. IN ALL THE POPULAR COLORS AND SHADES. These 3 numbers have no equal at tho prices quoted. Trefousse Kid Gloves. "TREFOUSSE" STAMPED ON A GLOVE means absolute standard stand-ard of merit as well as guaranty of quality, fit and finish. Wo are showing a complete line of colors col-ors and sizes In Trefousse, Dorothy Doro-thy quality, best c grade, at .PI.5U THE FAMOSA By all odds tho biggest and best Glovo value In Salt Lake, comes in black, whlto and all colors, In every deslrablo size, equal lo any ?1.2f cT Glovo In the city, at 4J1.UU THE MELROSE. 3-clasp suedo, line French kid Gloves. In black, modes and pearl gray, are unsurpassed unsur-passed for elegance, lit and fln-- fln-- lsh, all sizes of this g. -; ?2 Glove at PI.t5 High-Class aa Exclusive Fasciraliii New... j I Wasl Fabrics fW White Goods I Never have they zo thoroughly oc- g43$L JJ ' 1 3 H cuplcd the feminine mind and never d Come forth this week in all their 5 fl have ?. Auerbach & Bro." made 00 JSv tf J srf fullness and beauty, the choicest 9 B inugniflccnt a showing an you arc In- t f J) vbrJy , . . , . ,3 H vlted to see this week. The choicest B Af charming of white goods jj weaves known to the art have come v3f are nerG tor yur delectation and H H to us. We were determined to placo - Jfl at prices surprisingly low. Mercer- I ' B before you every worthy wash fabric SNW Ized novelties for walsts-the S B In exlHtence not only the general 7 II Tp . , 5 favorites, but tho kinds that bear I wanted linen crashes for shirt waist g B the stamp of excluslventss that are I j fiuits, tho dainty sheer fabric for R jB procurable only by few. I v. confirmation and graduation dresses. 8 IB w-eelcr'eveSS I an exhibit charactertzed by elegance. for year, you'll be surprised at the excluslvcness and' economy. H Immensity and beauty of the eollec- 0 I xt a ct r , T LJ M Souvenir Specials g ,fl We Are Showing" Imported M Twine Linen Novelty Suitings -'-f- Po This Week: ffl In hopsack and canvas veaves: exclusive, pattern suits. A "40-Inch wide India Llnon, value 22c, as a wr-f E 'H Embroidered Linen Etamines, rich fabrics as lustrous as souvenir special, per yard .v- 'JT m JB Linen "Drap QuilaJno" in the Etamine weave, a sort of r H checkered design attained by new lines of contrasting col- A1 25c quality Persian Luwn, as a. R(f IB ors. ' Souvenir Special, this week, a j-ard , lur H H ( Imported Messallne Organdies, the leading material for 1 j H dressy summer gowns and party dresses. , , - , j . . j 1 H . The new silk Pongees, these are half silk and half linen, A-"?,! 24 1 I light-weight and silky looldng, in very attractive broche ' r&5lllar "oc' as a Souvnlr sPc,al a ) The new Snowflake Voiles In plain and fancy designs, a a white silk Persian Lawn, not silk finished, hut half silk, t B collection that measures up to the highest standard of the ( a fabric imported to sell at 40c, as a ft fl moet critical taste. . souvenir Special, a yard .Zyjfr F ! Mercerized Joquard Madras, In select new patterns for K shirt waist and shirt waist suits, excellent styles made by fi jfl cirtlsans In Scotland. . 'A 50c quality white English Nainsook, full yard -jIZ r f, ' fl Novelty Linen Homespuns, in bourettc effect, leaders In wide, as a Souvenir Special, per yard S J 2r M fl itho linen class for waists and shirt waist suits. H Ufl The new mercerized pin head suitings, in woven check , ... ,-, . , rA , . - I fl designs, something entirely new for woman's wash suits. nuallty white Pans Uwn, 50 Inches wide, for CON- Embroidered Knob Zephyr, in self colored or two toned hkmaiioin nbbbha, ui a mJ H effects, very catchy styles for washable suits. ' Souvenir Special, per -aiil -. OT ft ) Mercerized Rllwla Suitings, a pronounced leader In at- j 'JB tractive appearance among the richly mercerized waist and rhQ 1)est Sue qualltv AVHITE VASH CHIFFON, 50 Inches- H fl Ktn inaterials for 1S04. , wide, for conflrmation dreBses. as a f-tf 1 'fl Sublime Foulards, a varied showing of beautiful new . souvenir Special, per yard U-ZJt' R A Silk Dotted Washable Mulls, mercerized Twine Linen g 'fl Suitings. Tel de Sole, Brussa Voiles. Knob Batistes, Em- Our $3.00 quality white English Longcloth, 12 ynrds in each K fl broidered Grass Linen Batistes, Cotton Tweed Suitings, bolt, as a Souvenir Special, 1 u iH Scotch Suitings, Boscbud Muslino and hundreds of others, 1 per bolt P-d.vJ 1 ! OPENING DISPLAY AND SALE OF THE NEW SPRING COSTUMES FOR WOMEN An Elaborate and Noteworthy Showing of All the New Ideas. The weavers have certainly outdone themselves In bringing forth new novelties In fabrics. Up to this season such a variety was entirely impossible, while the style in our garments was never so pronounced or so charming. The prices, too, arc very much below those of former seasons, much lower than the cost of producing a costume at home. Money-Saving in TailorHade Suits. Grand Showing of New 1904 Skirts A NEW Look at These Handsome Voile "W WaiStS Spring Tailored Suit Tailor Made Suits J5f pT7' , th. most .,. , new Ivet Made of best quality Venetian, in the Made after the newest Eton blouse TmffKv ' ; walklu? skIrts at ?3" i5 and Up t0 Whifp flV(n Wflkf new broad military effect, Eton shaped style, tralnless. full flaring skirts Mill I $8.95 VYlIllC JLaVYH YTdLlol. coats, satin lined, ?12 values, nt trimmed with fancy braid and buttnnV I I 'VI, , . , , , , , - J22 SK-alucs at- ' A fa A Jt i-b ' BIG SHOWING OF NEW DRESS Wth front tucked and medallion trlm- K'VCr . kMuS ' ''AND WALKING SKIRTS AT- , med. $l.io value at . y $56.05 TmWTi m an 31.25 LADIES' ' ' fO JSVW CpIO.OO Tailor Made Suits F -Grment:f- ' !l&J ' aKKfv 1ine of noveU,es In White Damask Waist In cheviots, serges, ctamine and voiles ieS bprillg I SSlOr 1 ft WM5 SiTsftVttnn nn anrl Plaited effect, new 1004 sleeves trimmed in the new Eton style, a good assort- Made suits. In broadcloth, cheviot LSHi ' I250, I5-00, 3)20.00 and with large pearl buttons, $3.60 values ment of colors, handsome tralnless twlnecloth and voiles In the most beau- FH TA UD tO $45.00. al skirt trimmed to match coats, 517 val- tlful new 1901 stvles, ?35 and $37.00 val- ' &!2,o(J ues at ueg at .-it v'vV ' $12 50 $2G OO M " ' '' PettlCOatS. A L'' Bortmnt o WWte ' " : l.ii1 XV ottrL:?'siXZT 2& Persian Lawn Waists ffgHiiin Opening Display of New, Jf vW, ""T" "M V",UM n aWSW!K Wm Stylish, UptoDate mMM - iliSiM riAmiTr a -w- In Our Gents' Furnishing Goods Department A FOOT WE A R 1 "D" "' WiSH DRESSES ost Superb Stock of Conceits in WML In Our She. Section. Z'lll NECKWEAR , G SON WITH THE VERY BEST I B23BS"-i(ffijlv -p 'Ti STYLES AND PRETTIEST CREA- At prices that make the values of uncqualcd merit. Tho new manager of this B mOSCEI ' IliVGl'A' pair made On honor, CX- TIONS IN WASH DRESSES IT. department hay certainly done himself proud this sprint?. We never before mA EBf nrplv for im "Dm- SOKft qn HAS EVER BEEN OUR GOOD have had such a pleasing and well selected line of fine neckties of every de- WZr WalteM P. , ,CM UJ1 VU 1)L FORTUNE TO SHOW. THE COD- scrlpUon. VHnSk. cinls," Ladies- Shoes and Oxfords ors are the best and ab- JHBS. juhI "Om- SnPfi'ils fni 00" T SOLUTELY FAST AND WASH- AS SOUVENIR SPECLALS wo offer this week GENTS' AND BOYS' FANCY PttWIiy- U UIU Bpeu.Ub 101 o.UU J.a- ABLE. SILK SHIELD BOWS, a very neat and nobby tie . fefe, (ll0s Shoes.und Oxfords, are the misses' dress for iris c to u for sprInK ftnd summer' pmCE best valllCS ever Shown for the years, made of dark blue polka dot, GENTS' MIDGET CLUB TIES in plain black, red "yirrf money. The kind that make the feet and purse rejoice. Most mcdSnS and blue silk, price ; bY COmDlctC assortment of Infants Rhnn .,ml lirnorc ?t, n, puiutDonus.aL GENTS' FOUR IN HANDS in fancy light and dark patterns, the r-rrt Q f . 7 'uuuii OI inland bhOOb and Clippers in the MISSES' DRESS for irlrls G to 14 latest for spring and summer 1001. PRICE 50 years, made of extra quality fast T1m,i:,T . T TT. , , , -jfp -p v-x-c rvn -iJT'xr ott-oc, t m . . , , colored plain Chambray. made In the GPLB?E1A0UR-T-HANDS In fancy strines CTO IT PAIS TO BLY SHOES AT AUEKBAOIIS. latest fashion, trimmed in white and checks. PRICE 5 "WE SELL OKLY TZOi WAERAXTED TvT"Tn narrow bias bands and t. GENTS ENGLISH SQUAJUES to tie In ascots or four-ln-hands. -.tiv o. xxj. embroidery medallions aU nn elegant assortment of patterns. PRICE JOT ...The New... S j DRESS GOODS That Euster Is npproacliing rapidly Ig j Is evident by the extreme activity In I ' V our erreat dress goods section. Never I has Interest been keener, never buying: 1 1 so vigorous. Monday the department u I will focus Its energies upon the follow- E ; lng lines and those desiring a dress of 9 the fabrics descrltKid will grasp the op- j portunity, for such qualities at such. ,! prices are indeed exceptional. I i In Our Dress Goods Dept., I j Monday and All Week, : NEW GRANITES, one of the popular I j weaves for this season's dresses and I skirts, hard finish, very' desirable, will t shed the dust and dirt. In all the new R !' shades of red, gray, tan, blue, green, , I j brown and black. From 3S to 54 Inches wide, per yard c J 5 60c, 65c, 90c, $1.00, $1.25 j j. NEW "VOILES, one of the most pop- 0 ular materials for Easter gowns and 1 , drcpses. They are soft and clingy, glv- k I lng them tho appearance of the very I V expensive materials. In ail the up-to- 9 I date shades of tan, champagne, light I gray, brown, blue nnd black. 38 Inches fl j wide, per yard 1 .1 6oc E New Imported French Nov- I elty Moulines. - This material comes in mixed color- fc il and white, blue and white, green and j white, gray and. white, Just tho thing ij . 1 for new Easter gowns and swell street M j J wear, per yard M ' I I -M-lnch FRENCH IMPORTED NOV- H ll ELTY OPEN MESH VOILES, direct Q - from FOREIGN HOUSES. A large M H assortment in all the street and evening m H shades of new browns, tans, cliam- H H pagne, grays, greens, navy, national, iS H also Including cream, per yard w H $1.09 I |