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Show Consumer Parade Ss Challenge To Utah Dairymen More than 250 million cus-j tomers shop in supermarket food stores across the nation every week. Of this number at least 7Vz million are new cus-; tomers. These facts were presented' by Selby W. Young, vice president presi-dent of the American Dairy As-1 sociation of Utah, at a meeting , of the Board of Directors as a ! challenge to Utah dairymen in ' their efforts to promote the sale of dairy foods through the na-j tionwide advertising program of the American Dairy Association, which is maintained by a- set-aside set-aside of one cent per pound of butterfat marketed during May and June "With so many products from which to choose, advertising and merchandising play a ; major role in the shopper's purchasing decisions," he emphasized. "If dairy foods are to be sold in j quantities that will bring pro- j ducers a fair return, customers, old and new, must be reminded again and again to buy and use more dairy foods." Translating the market pos-! sibilities to a state basis, he said that 6,842 marriages last year in Utah brings a host of new customers cus-tomers -who must be told and sold. Other vital statistics show that 22,853 new-born babies added to the potential customer list in 1951, while 5,226 deaths depleted the ranks of old customers. cus-tomers. "It all adds up," Mr. Young declared, "to a big job of telling tell-ing and selling to broaden the markets for dairy foods." |