OCR Text |
Show Ski Corp. Launches Marketing Program brochures and to include 325,000 of them in Skiing Magazine. The marketing director added that Alpine Meadows has been promoting Park City by giving brochures and posters to travel agents for booking information. And Craig Badami pointed out the lodges in town have done their share in promoting Park City by writing their own brochures and traveling around the country in promoting the Resort. "It's been a complete cooperative coopera-tive effort," Badami said. The extensive marketing campaign cam-paign began the first part of April, and Craig Badami said, "It's a job where you can never be 100 percent caught up.'v' And Badami added, "It's a tough job, but rewarding. ..as long as it snows." The marketing department at Park City's Resort has launched an aggressive campaign to attract people from all over the country to come here to spend their winter vacations. Marketing Director, Craig Badami, said hundreds of thousands of dollars have been spent this year on numerous promotional efforts, ranging from full-page color advertisements in popular magazines to sending out a half million brochures about Park City. Badami said that he and Assistant Marketing Director, Laura Thomas, have spent on the average of 50 to 65 hours a week working on the various campaigns. cam-paigns. Resort President, Ray Johnson, said the intense marketing campaign has been "most aggressive ag-gressive and effective." Of the diversified campaigns utilized this year by Badami and Laura Thomas, the following were pointed out: - 325,000 brochures with Jupiter Bowl on the cover were distributed in the October issue of Skiing Magazine. Badami said he was able to pick which states and provinces in Canada he wanted the brochures sent to. No other ski resort, he added, has been this selective in choosing geographical geo-graphical distribution. -Two to three thousand brochures broc-hures will be sent through direct mail to travel agents. Another 40,000 brochures will be mailed as a result of requests from travel agents. Brochures will also go to ski clubs, businesses, and airline representatives around the country, coun-try, as well as at ski shows in San Francisco, Los Angeles, Toronto, Chicago, New York, Houston, and New Orleans. -full page color ads were placed in Skiing Magazine, Utah Holiday, Holi-day, and Powder Magazine. -extensive radio promotions in both Portland, Oregon and Toronto, Canada. -In an effort to attract group business in Park City, Craig Badamf and Laura Thomas attended travel agent ski shows in May, visiting San Francisco, Los Angeles, Chicago, New York, Boston, Cleveland, and Minneapolis. Minnea-polis. "White sheets" were given out, giving new ski and lodge rates in Park City as well as descriptive material of each lodge. -releases were sent to 60 national sportswriters. -Travel agent seminars, sponsored spon-sored by the airlines, were attended in the fall in various cities around the country. -A movie about Park City, "The Spirit of the West," was sent to television stations and group audiences. -ski reports will be sent to the media throughout the United States. Badami said that $60,000 was spent to print the Park City yt. j.f-i-ff;Sfif.' .-v.-',"".' ";".' |