Ogden Evening Standard | 1910-08-30 | Page 4 | Does it Pay to Advertise?

f machines, at $200 each, but each machine cost him $131. He spent T( $35 per year in advertising for each machine he sold. I i But he says that he sold COO machines per year and made a total 1 ' I profit of $41,400, while before he advertised he sold only SO machines ma-chines a year and made a profit of $8,320 per year. 1 "Yes," says this X-Ray man, " advertising increased the co3t of my machines $35 apiece and the consumer paid no more and I made almost four times as much money as I did before I started to advertise." adver-tise." ! i i Still there are some people who think advertising doe3 not pay. j Proper newspaper advertising- will pay any business enterprise. DOES IT PAY TO ADVERTISE? A manufacturer of the X-Ray machines says that advertising pays, but that it reduces his profits per machine. Here is the way he figures it out: Before he started out to advertise he had sold only $16,000 worth of machines per year, but after he advertised and paid $10,000 per year for advertisements, he said he had to charge that sum to the cost of his machines. Before he started to advertise, the machines cost $9G each and he sold them for $200 each. After a five-year ad-. ad-. vertising campaign of $10,000 each year, he sold $120,000 worth of