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Show ADVERTISING RATES OF NEWSPAPERS TO INCREASE Paper conditions In the United States are aoute, says the American Newspapai Publishers' association. Advice alone these lines has been forwarded to all papers in the country and steps to regulate regu-late the advertising and news ppace will be takn. It Is urged that subscription rates and advertising rates should be advanced and efforts made to consru-ve. One by one. throughout cna entire country, the newspapers arc following the plan as .iclopted and in many Instances additional restrictions have been made The following statements wore made by Prcsidonf Glass at a meeting of the organization or-ganization in New York recently. "The conditions of the print pane? market have grown more disturbing ck bj W.cek, until today all papers ar- faced with a shortage of supply, and some with no supply .at all for next year There has been for some time, actually, no auction market. I have come to the distinct conclusion that publishers themselves h re mainly ro- sponslble for this WHO market, and lor the short paper stocks, which are hehinn thll market There Is little doubt that . this year's aggregate consumption of print paper by all the dallies will be more than oo per cent greater than that of last year. In consequence thro was a movement move-ment B tar ted 'some months ago to replenish replen-ish stocks and to provide for next ycar'j needs. "The price paid has steadily adMinced. For some weeks smaller publication.'' navi lc.-n bidding for 50 and 100-ton lo, until on Saturday the running bid was 7 3-4 cents, f. o b. mill. "It is plain that all of us must come together In this common council and use our best brains and utmost resolution for ' the common ' good. Sacrifices are not necessary and must be planned with in- ' is not met with co-operation and sacri-tclllgi sacri-tclllgi tici and fortitude. If the situation flee, it Is certain Hie weaker papers, I do not me an those with smaller clroular-tlon clroular-tlon only, but those which are weak financially. fin-ancially. There are many small papers j that are Mtrong enough to weather the storm, while there may be bigger papers that are not strong ADVANCE IN RATES "First, by a heavy advance In rats. Dally newspaper rates have always been too low and are still too low. It is safe to assert that the costs of newspaper ' production have as an average Increased 100 per cent In the past year, due ;o recent advances In labor and the present co3t of print paper It Is not plain that 25 or 30 per cent advances In advertising rates are not sufficient to meet the new cost of production? ''Every paper should decide and agree that It will cut down Its average number of pages both wcck-da and Sunday by a considerable percentage to fixed number of pages." Erlefly, the situation Is as follows: 1 The paper mills will produce during dur-ing 1910 about 2.100 000 tons or newsprint, news-print, or about six per cent more than during 191S. 2. During 1920. It Is estimated that they will produce approximately YO.000 tons more than during 1919. Little of this increase will come In before July 3. The demand for 1920 Is largely In excess of the capacity of the mills. It Is therefore, obvious that there will not he sufficient paper to meet the requirements re-quirements of all publishers and that ail must join In putting Into operation the most drastic economics or else some publication may be unable to secure any news-print at all, while prices will continue con-tinue excessive. ADDRESS BY NEWS-PRINT MEN A committee, composed of Messrs. Baker, Williams and Stewart was so-pointed so-pointed to confer with the manufacturer, nd after having done so, Mr. R. S K!-logg, K!-logg, secretary of the News Print Service bureau addressed the meeting and point-8d point-8d out that while a five per cent rcdue- ,tion ol consumption wouia rtf exircnn ; y ' helpful a t n per cent reduction by Oil publishers would be ample to correct the i present abnormal condition The committee presented the follow - ! ins report which was unanimously j adopted 'Paper manufacturers have told ,is tint thi i i v. orld-wide shoitape ot paper. At the present rate of consump- ) tion the newspapers are using about 10 pi i cent more pnpei than Is being pro- i i-vccd. This mean.' an annual shortage j on the present basis of approximately 200,000 tons. Your committee therefore I recommends: URGES INCREASED RATES "That the publishers everywhere be urged to materially increase advertioim; j and subscription rates, and at the same i time limit the size of their issues. That no newspaper enter Into a yearly contract for advertising at a fixed rat-.-, ! but make rates adjustable monthly oi 1 quarterly "That the A. N P. A send out a standard stan-dard form of adjustable contract for advertising 'That the paper committee strongly discourage, the hoarding of print paper "That the white paper committee anJ the legislative committee of the A X I P A. urge the enactment of such legislation legis-lation as will permit the development of water power so that our timber lanJs I may be made fully available for the mar-j mar-j ufacturc pf wood pulp, lumber and paper, and we also recommend that congress bo urged to take steps that will Induce-the Induce-the Canadian government to repeal the order in council prohibiting the export of wood cut from crown lands. "We recommend that the president appoint ap-point a committee of conciliation for the purpose of adjusting differences between I publishers in competitive territories That the members of this committee be se- I lected with the view to covering the entire en-tire country. That this commltteo formulate formu-late such plans and recommendations a' will assist In adjusting existing differ- I ances ts far as possible, that each member mem-ber of this committee bo given allotment over certain territory and be authorized to appoint sub-commit tees to deal with, condition? In ities or competitive territories terri-tories within that area. "It Is further recommended that this committee keep the print paper commi:- ti of the A. X P A informed as to Its problems and accomplishments; that I the entire membership of the A. N. P A. co-opt ittc with this committee to the I end that it may result in the greatest tcnefit to all most vitally concerned." oo |
