Show I t i 1 i I Keeping at it H itIs His Is What Pays BY MR The Thc Famous of the Standard Class Classified Advertising Columns Now dont put in just one advertisement and expect to keep our store full for foi time the rest of the year said Mr yes cs to 10 n a who dropped into time the Standard office A single advertisement often does work wonders Ill admit But after all it depends considerably on just how attractive an offer is stated staled in time the advertisement If you ou have only one article of its kind to sell and you can sell to only one customer then it is fair to try what a single will do But it may take three or six advertise meats before you ou find the customer to whom that one article is most valuable But if yon Ott are 1110 advertising to get steady you yon arc arcin arcin in a i regular you yon want to get et orders from a number I I or of customers for the same hInd of goods or servIces then thea let et nie me tell you I right now that you are arc making a ml take If you Oll tr try to make one single advertisement do it all For that kind of the best hest wa way to I use the Market Place of time the Munni I makers malters is to just consider It n a place i in which you ou can give a dally daily greet greetIng greeting Ing to everybody who are your our CUd customers or who vImo ought to he be your our customers In this way you can always reach 1 with your our message ten tell times ns as many people as would pass your store When you ou come Into the Market Place of time the hUd busy classi lied fled advertising columns of oC the Stan I Idar dar dard just make up tip your our mind that you ou are arc going to keep at It steadily until the results show You vant people to know that you ou are aro an es member o of the business community You want them to he be become come familiar with your name and your our business and the tho way war yoU do business You want them to know where you rou are and how to got them Now the only onh way war to put those facts deep antI firmly Into peoples minds Is to at it your our advertise them day dar after da day your our ads Interesting so Inter e that that the they will vIll turn to them I every day ar to see what now new offer or new idea Iden Is In your ad Many a business man now a steady and successful advertiser could tell von ou that when he started he had n a mistaken Idea that two or three ads would produce somo kind hind of oC miracle And hundreds or of them can tell lell you rou that just at time the moment when they were becoming discouraged and when they began to feel feci that the ads wore were not hot going to produce tIme tho business time tho expected suddenly time the business began to como come In the tho tide and they received Such Indisputable of the power of Stan Standard Standard dard classified ads that they ther decided to stay star In and have kept kepl up their ad advertising day a after ler day dar steadily ever since ilI Mt as aH eer every everybody body knows Is the tho guiding spirit of the Market Place or of the ers the bus busy classIfied columns of the tho alwa always s at the service of any man or individual who has bas any uny business to solve You can always reach him easIly to consult him If you vill ring up t No 56 the Standard of office flee fice and ask to speak with Mr Ir I maker your our ads Interesting so Inter I maker I I Copyright HIO 1909 b by Metropolitan Syndicate Inc N Y |