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Show Advertising Pays a Profit Yes, it pays to advertise. It works both ways. The tradesman who advertises his wares makes more money on small profits to many , customers. The average citizen knows that the price and profit can be less when a big lot is sold than is made on a small volume of business. Keen customers know that it's safer to buy from the advertising merchants, mer-chants, who proclaim prices and quality of their goods, than it is to buy of the merchants whose goods are not worth advertising. The best bargains are usually given to buyers by the man or firm who does the most advertising. adver-tising. Watch the game closely and you will discover this is true. Small profits on many sales is better than big profits on a few sales. This is the ' theory of the successful man in the business world. The big advertiser ad-vertiser always sells more goods. This enables him to buy large lots at the bottom price. He divides this gain with his customer; cus-tomer; This is fair. The buyer who studies the game usually leaves his money with the merchant mer-chant who wins trade by honest advertising. It is sure funny that a business man who thinks he is a business man will get up , in the morning from an advertised adver-tised mattress, shave with an advertised ad-vertised razor, put on advertised underwear, advertised hose, shirt, collar, tie and shoes, and then go to his place of business and turn down advertising on the ground that it doesn't pay. |
