| OCR Text |
Show THE PHILOSOPHY I OF MERCHANDISING TO have, first, a common sense of the "balance" of things; to remember that manufacturing depends upon merchandising; mer-chandising; that merchandising depends de-pends upon merchants ; that merchants "depend upon consumers; that consumers consu-mers depend upon honest merchandise ; therefore, to respect the paramount rights of the American people, above all; to contribute each of us his share to the greatest good of the greatest number ; to stand, constantly , for the square deal; and. to see to it that the square deal is given to the dealer in the same spirit and the same sense as we expect the square deal from the dealer; to strive for the uplift of the honor of the thing sold; to give in what we sell even more than the buyer has a right to expect, or does expect; to make good things better, and the better best best for the money, best for the manufacturer, manufac-turer, best for the dealer, best for him who uses them; to be a time-server never; nor to deceive, but to build always al-ways for confidence, for fair play, for higher quality, and above all else for the high purpose of making business better, and therefore better business; this, it seems to us, is the Philosophy of Merchandising. |
