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Show American Weekly Papers Set High Record In Fifth War Loan Drive Mr. Elmo Scott Watson Editor, Publishers' Auxiliary Chicago, Illinois Dear Elmo, Here is a story which I believe writes a new record in the already brilliant chronicle of patriotic and unselfish cooperation of the weekly week-ly newspapers of America with their government in the firtancing of this war. Weekly press promotion and publicity for the four weeks of the Fifth War Loan Drive totaled 19, 428,750 lines. This is compared to approximately 13,000,000 lines in the Fourth War Loan. This splendid splen-did cooperation was giver) the treasury department in face of increased in-creased manpower shortage, newsprint news-print shortage, and all the other obstacles which the difficult war situation has plaved in the paths of the weekly newspaper publisher. Exclusive of this peak lineage reached during the Fifth War Loan, I believe that the record of cooperation is unparalleled in history. his-tory. As of July 15 we have received 904,302 tear sheets from weekly newspapers covering the period from May, 1942. These tear sheets average 16 inches of treasury material, mat-erial, including our feature, cartoons, car-toons, pictures, ears and other material mat-erial sent out in mat and plate form by the press section of the treasury's war finance division. This 16-inch average 'in the 904, 302 tear sheets gives us 14,456,832 column inches or 202,395,648 agate lines. This is an unbelievable record. rec-ord. Reduced, these figures equal 688,420 21-inch columns or 98,345 seven-column pages or 86,052 eight column pages. In translating these mountainous figures into terms of an average edition of the New York Times of 32 pages, it would equal 2,685 32-page 32-page editions or more than seven solid years of daily 32-page editions. edi-tions. In the face of this wonderful expression ex-pression of the immeasurable generosity gen-erosity of the publishers of these weekly newspapers, it is difficult to measure in words the gratefulness grateful-ness of the treasury department, and particularly the press section. We are, however, as you must know, deeply grateful to every weekly publisher, and I am sure that these figures will warm the hearts of every weekly newspaper publisher and editor, for this space so generously and patriotically given to the treasury department most surely is an investment in America. With kindest regards, Walter A. Shead Chief Press Section War Finance Div. Treasury Dep't. Washington, D. C. |