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Show I Theatres Begin Hew Advertising Program ing from you in regard to otner methods of notification I that might be used," the owners own-ers indicated. In order to better serve our patrons and exrnbit bigger and better pictures at an earlier uaie, it nas been necessary to discontinue ti printing and use of our Cedar and nyland theatre calendars, it was announced an-nounced ti.is ween by the ot-geii;,en ot-geii;,en Brothers, owners and operators of the titter facilities. facil-ities. Tlioy indicated that they will be using the news mo-dias mo-dias of the soulhe.'n Utah area io dispense information regarding re-garding upcoming shows making mak-ing t;ie printing calendar impractical. im-practical. The Yergensen Brothers announced an-nounced that they will use the following media and procedures proce-dures in notifying the public of theater bookings. Each week end advertisement advertise-ment will appear in the Iron County Record containing 10 days advance bookings at the facilities in Cedar City. Weekly advanced notices will appear in the "Thunder-bird," "Thunder-bird," CSU campus paper. Daily detailed announcements announce-ments will be heard over radio station KSUB at 8:15 a. m., 12:50 p. m. and 5 p. m. In addition to these advertising advertis-ing methods the regular theatre the-atre advertising and other media will be used as needed, they indicated. "If for some reason our media me-dia advertising does not reach you we would appreciate hear- |