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Show A Golden Chance July is "Welcome Visitors" month in Utah: An idea vc" worth more than casual cooperation. It gives all of us t i opportunity to demonstrate our State's world-f amor- i.ospltality . . . but, more than that, it's a golden (hunce to "pu'i more money in the c,ash register" and to help seH our own locality and state as a tourist attraction. There is no question that Utah offers a greater variety varie-ty of places to see than almost any other area of the nation. na-tion. In addition to scenery, Utah offers during its "birthday "birth-day month" of July a variety of attractions to its visitors, such as rodeos and great dramatic presentations. Utah's tourist business produces an estimated income to businessmen of more than $100,000,000 a year, and this money extends into every business, either directly or indirectly. in-directly. Our big job, as a community and as individuals, is to keep more visitors in our area longer. Let us all make our out-of-state guests feel welcome and at home . . . not only during July, but whenever they visit. Take a moment to say "Welcome" when, you see tourists on our streets, in your place of business. Take another moment to tell them the points of interest, the historical background of our own area. Remember, when you say "Welcome, Visitor!" you'll make a friend . . . and you'll help keep vacationers coming com-ing to our "Center of Scenic America." |