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'r iim iii'j ' '1 - Dialing Up Your Day Roy Rogers If you are one of Cache Valley’s early risers who immediately tune to KVNU around 6 am here's a sample of what you might hear: — — — : American Information Radio news The KVNU Weatherphone Paul Harvey’s “The Rest of the Story" — — KVNU computer weather check Music pop country and western —Paul Harvey news — Baxter Black the redneck disc jockey "We were pretty much a fulltime station (18 hours a day) even back then” he said "The hours have varied due to various things like during the tough times when we couldn’t get any help” KVNU’s listening clientel varied from the average citizen to farmers and students “A lot of people didn't even have car radios” said Bullen “and before you knew it people were putting radios and music in their barns and that was important because we had a large farm following” etc —More music : 4 and Tom Mix used to be the favorites on the dial By Steve Stout city editor : 752-396- Helpline and his "Cowboys and Sourdough” —Local news Andit'snotyet6:40 am Some 35 years ago had you tuned to you would have been welcomed by the "Rise and Shine LP" "We used to try and come on the air with good music because people had just gotten out of bed” said Reed Bullen the first general manager of KVNU and a veteran of more than 40 years in the radio business “When we blasted away to start the morning we would get a lot of calls You have to work with the people” You can get up with KVNU at any time of the day its programming having taken up a full 24 hours for a number of years There have been a lot of changes in 35 years but a lot has stayed the same said Bullen KVNU easy-listeni- Radio stations were regulated more 1950s said Bullen "You could lose your license because you were regulated more strictly on the air You couldn’t use any swear words you couldn’t mention a lot of things that are common usage today both in newspapers and on the air — sex was verbotten! — you just didn’t use anything” strictly in the KVNU’s late 1940s early 1950s programming revealed a number of favorites including Kate Smith Roy Rogers Tom Mix Chandu Magician Mutual Network News and local news and advertising “And we used to broadcast operas from the Capitol Theater” said Bullen "Advertising has really changed” said Bullen "You didn't have recorders for advertisements until the late 1940s for one thing and we used to do 18 minutes maximum for commercials in an hour” According to Bullen the average is for 10 or 12 minutes of commercials an hour "There were times when KVNU had more commercials than it could get in” he said Continued from page 8 and by the late 1950s radio was here to stay Station managers began to use specialized programming formats Community news and music were the foundations for programming Bullen said Early radio stations in Cache Valley included not only KVNU and KUSU but also Preston’s KPST in 1948 and KLGN in 1954 The newest station KVEZ at 104 FM began broadcasting in December 1983 following a change in ownership One of the first radio personalities heard on KVNU from 1938 to 1942 was Glacus “Glake” Merrill who did the “Man on the Street” radio broadcast from SE Needham’s wide-rangin- said he has change "but radio would radio always had a "personal touch” not the US Navy in 1942 and offered by television established his first radio sta“The community” is what tion in Clarksburg WVa in attracted Dan Garard owner 1948 Since then Merrill has and manager of KVEZ 104 FM to Logan in 1983 established 12 radio stations Garard who has 11 years including KBLW in Logan in 1968 experience in radiosaid he was Merrill said he bought the old looking for a station for a year KLGN license and transmitter while he was working as a DJ in at a sheriff's auction for $16000 Baton Rouge La in 1968 and moved the station "It’s every DJ’s dream to from 600 South (the Mendon own their own radio station” Road) to 200 North where KBLQ Garard said is today Garard said he received inHe sold the station then formation about a station KBLW (K Bridgerland West) in KVEZ that was for sale in 1983 to its present owners who Logan “I put that package aside I’d changed the call letters to KBLQ Since then Merrill has never heard of Logan” he said owned and operated radio sta- "but later I saw a Bob Hope tions in Tremonton Utah and special on TV that was broadcast from Logan and suddenly Gooding Idaho he said With 48 years in the radio I became interested” Jewelers on Logan’s Main Street in addition to sports rodeos and other "remote” broadcasts Merrill left KVNU and joined Radio As music changed so did the station said Bullen “The musical world changed with the times and so did we We kept getting into the beat and bebop and hard rock and roll right along It was a little slow in coming but it was given a big push when The Beaties came to America And television had its effect in varying degrees and various ways” News from around the world was taken “from just about anywhere we could find it including the newspapers” Before that it was radio wire or Morse code Later a truck would drop off a United Press tape of the day's news he said "Now the whole world is at your back door” he said “We are getting news from all over the world every second of the day” said Bullen “In my estimation that's why it's harder for a business to actually advertise a promotion and get full use out of it — its full potential is not fully realized because if you are on your way to a sale you may hear something on the radio that will change your mind and the whole day” Radio stations have become more specialized today appealing to special g interest groups rather than a audience said Bullen The advent of television "was more devastating to the mind” than to the actual radio business he said and recording companies threatened to stop allowing stations to play music on the air without large fees “something we (station owners) were all afraid of” But radio stations like KVNU survived and continue to survive s business Merrill seen a lot of things I always knew survive” He said ! 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