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Show 's ' ' ii " 4 v" :.s w i''-'.. v.NV ' . v VC-'- V. v 47 1 f$ fZ jmA ! 4 . t Iw r E. ; A, . ; , VTX . i s'", W 4 iX ,.',, - ' i1 U3Z51S2sti uau ffoitfo '' ,ATTTJdT I s.mv iIesI' o vtfm fee ss C42i m- NT - "'rT I A?6, ., L. . WvWkJjt .' Jfe o ites? i ..L:-rfiaTrifie tfaWuiMa early De An for five cents each. Cost increased up to 30 s in downtown Salt Lake City offered hamburgers nw has oMgKK.4&t4 Jtii f f 'I K, M!., ''4. A iu rss v vffs "v. mgals year. Founder and chrrman Dee Anderson, 73, resides in comfortable retirement in Palm Springs. (He survived near-fata- l open heart surgery in December, 1975.) Not So Affluent He was not nearly so affluent ill 1954 when, on the verge of retirement, after running a handful of conventional small restaurants for nearly 39 years, he saw one of the canopied fast food hamin California. burger drive-in- s to He returned Salt Lake City not to retire but to open his first drive-i- n at 7th East and 21st South. That was the beginning of what now and eight Dees numbers 23 drive-in- s family restaurants. Son Wesley, 49, is the president and chief operating officer. non-circ- another ' ' I I pickle slice to each of its hamburgers, it would have to buy $50,000 more of pickles each about year equal to the sal- ary of one of its corporate executives. It has probably grossed as much in the past five years as it did in the previous 45 years of its existence. It is, of course, Dees, Inc. home grown and family-owne- d dispenser of hamburgers and "family restaurant Dee s had a record $14 million in 1970, he said, and by indications the first quarter of 1977, will in another banner year. sales from have Open New Outlets It also will open "family restaurants at Union Square, 9490-7t- h East, and in in Sandy and Ogden and new drive-in- s Riverton. And it is preparing to open outlets in Idaho Falls, Pocatello, Twin Idaho Falls and Boise. Who is Dees biggest competitor? No doubt, he replies, it is the local outlets of the nationwide McDonalds chain. McDonald's, with 4.000 franchise outlets nationwide, came to Utah in the But it does not have as many outlets as Dees in Utah. mid-CO- s. There is. indeed, a similarity in product and operational methodology at the And Wesley's daughter has told her family, with a bit of apology, that she has dined on drive-in- s. burgers at the McDonalds outlet close by her junior high school. Reinvested Locally While Mr. Anderson does not proclaim the superiority of a "Super Dee over a "Big Mac, he is quick to note every dollar spent at a Dee's is reinvested locally while an 8 per cent franchise skim goes back to Chicago headquarters of McDonalds. But the real competition, he says is neither McDonald's nor Arctic Circle d nor any other of the service. It is the housewife. If she can be persuaded that it is as cheap as, or nearly cheap as, to feed the family at Dees or McDonald's restaurant as it is to go to all the trouble to prepare the same at home, all of the fast food outlets are winners. fast-foo- fess- - EV 1.- p I5 Generally, a promotion of hamburgers or french fries by one firm causes increased sales for all the other fast food outlets, lie says. Mine Hie business, loo, survives recession rulher well. Harried wage earners may cease indulging gourmet appetites, but they do not stop popping hamburgers. Family Enterprise Dee's continues to be a family enterprise, acting for the most part as its own banker, funding its expansion out of its own treasury It has. indeed, considered going public, says Wesley, but does not consider the time or circumstance appropriate now. The corporate down, incidentally, is one Dennis Taylor, with the firm for eight years and a member of the National Clowns of America Assn. The big challenge for the firm, says Wesley, is to cope with an increasing burden of regulation and accountability by and to a variety of agencies. Since muny of their employes are Dees is especially worried about moves lo increase the federal minimum from $2.39 an hour to $3. Many of the employes get more than the minimum now, he says. But a floor of $3 a hour will surely push up the prices at the counters. Keiiieiiibcr, a Dec burger cost five cents in 1927. Section II for the (100,900 be about will SALT $17-milli- LAKE-OGDE- Oil Honoi s HOUSTON (AP) The pride of both Texas and Louisiana has been jolted a bit by the new estimates of domestic y7 crude oil reserves. as the Texas Alaska has replaced No. crude oil reserves stale. It is the first time for Texas to Ik out ;; of the top spot since the fabulous Spindleton discovery that in 1901 moved Uie nation out of the kerosene age into ' the gasoline age. 4. California moved ahead of Ixiuisiana for the No. 3 position in crude reserves. It is the first time since 1957 for ' California reserves lo exceed those of LY ' Louisiana. , 1 Owners and operators are HOMCO Investment Co. Principals are David M. Homo Layton P. Qtt, and Robert L. and Paul W. Mendenall, all of Balt Lake built in two phases City. Mr. 200,1X10 Horne is president of Horne Construction Co., which will build the mall. The mall was designed by Holland and Pasker, Salt Lake City. It will be Avenue. THERE IS A DIFFERENCE BETWEEN AN INVESTMENT THAT SOUNDS GOOD, AND A SOUND INVESTMENT years Diamonds and Precious Gems have outperformed all rising markets while offering less risk than stocks, commodities, and futures. 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PH. -- WORK PH MUTUAL DIAMOND CORP. 49 WEST 45th ST. NEW YORK, N.Y. 10036 800-223-66- 34 tltttlttttMttt 79 West First So. STOCK REPAIR ONE PARTS HUS (KIVf SHORTEN TOURS MNGTHIN 7iP II 4 The center has been designed to anticipate const ruction of a second ( 778 1622 P -'- M Ttism PHOttS The BEEP is OBSOLETE INCOME PROPERTY OWNERS Dependability -j- ust one of the like about PCA financing .rj ' " IC w SERVICE Suite 274 Union, University of Utah I things f COMMUTER HOUSING .. Ht South, UH lok 940 0 . tMERGtNCY 072 1765 level. 3 The Program is available to Investors in higher tax brackets who meet certain net worth CADILLAC WHEEL DRIVE SPECIALISTS MUCK 532-131- Prnanoctiue Investors, are invited to a discussion ot the McCulloch Geothermal Energy Program USijj Suft Nt OF 0A LANCE :l j J 'l U' ; 1' ' f V, 7b.v Lt.f.-- J !j:c- ,1' VT".i,i,ns a: U be .!' ' u' Investment Gems ADDRESS C IT Y WILSON-DAVI- S ATTENTION CALL (1977) RAYMOND R. PETERSON & COMPANY facility, and a accessories ser- The leasing is being handled through Associates, Inc,, whose principals are Gary Maehan and Merrill Turnbow. 581-510- PARTNERSHIP For more Information contact: GM 223-663- 4, MUTUAL DIAMOND B LARGE HOUSING FOR RENT? !: McCULLOCH GEOTHERMAL ENERGY PROGRAM II N vice station. The Commuter Housing Service deals with over 8,000 potential renters a year, serving STUDENTS, FACULTY & STAFF ... INVESTMENT SEMINAR Groundbreaking for Layton Mall Begins This Fall Special to The Tribune LAYTON Groundbreaking on the Maii here will be some Kills Layton time this fall with opening scheduled in May of 1979, principals announced Saturday. mall is to be built on a The site at the northeast quandrant of at Hillfield Road and Gordon 1 GEOTHERMAL COLORS KETCHUMS million. Two department stores are to first phase. be anchors in or- $22 I Alii&kti Wins s. FORMICA mall i liua mt 1977 April 17, . MARLITE investment Markets. Sunday Morning 30-ce- ALL Overall Ci ribnnc PANELING of the first phase of the Layton Ilills Mall is to start this fall. y4 ' A :.. J The fust food franchises buy m such massive volumes, - said, that their mark-uon sales just about balances the discount on mass purchases. teen-ager- Coust ruction f' ;Cu k e , -- NfC firm go back 5(1 years when Inn and friend bought food concession at a golf course. ther Dee Anderson in Dees Expects Record Sales in Its 50th Year now in its golden anniversary ' 'j-- Up and Down the Street By Robert H. Woody Tribune Business Editor It is probably the only business with a corporate clown on its staff. If it added ' , e4 Eas-.- si t tr . Ti; fa-- 1 n . ClL-vw-- site of the first, established by his 1955. Origins of the Wesley Anderson, Dee s president, stands before new dnve-ithat was huilt at the cents. It raHa,- r k ns'gfc .y rTF -, s ' , ! I'n TRAVEL PHONE goes whore you go. Put it in your briefcase, take it to the golf ( ourse. use it in your car You can place or receive telephone calls anywhere at anytime. Travel Phone inconvenient. light weight (IW lbs ), contl'-ss- L'Jl.fM. n" f n X! to ,ucluv it A NO WAITING! The day you is the day you use it. j !itU( 'I 13 u Vjw Cl J' receive it JP Vaufchn Mills. Gen Mgi. UTAH FARM PCA Salt Lake City 355 6259 For information or demonstration call now! Toll Free Call General Manager Travel Phone Division or Dealer Inquiries invited! itf |