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Show tTT The Salt Late Tribune, Sunday, July r 19, 1970 If .shes typical, a housewife will s of a year of her life spend When the supermarket goes it takes a fleet of shopping, trucks, a computer and a list about 150 pages long. Like other shoppers, Heigh it's two-third- on a tight budget and it worries about rising prices, but there the resemblance stops. To you that rolled roast of beef is dinner. To the butcher, it's art. To you, that pyramid of beef chunks is a dog food display. To the grocer, its psy- Ho! to Market chology. To you, its a problem to find the toothpicks. To the manager, it's a problem to know where to put them among the 7.499 other items he stocks. This is the saga of your neighborhood grocery, a large folks, supermarket in northern New Jersey, friend of the New York unper middle-clas-s suburb it serves. $ Markets Go! To avoid super- revealing market secrets, a chain store official requested the store and exact location remain anonymous. Why? Sales Advantages By Ann Blackman Associated Press their competitor Maybe doesn't realize the sales adthat vantages of pollution ecology - conscious customers prefer soft drinks in returnable bottles and crushable cans rather than the throwaway kind or that soap without enzymes sells better because customers have heard enzymes pollute water. Writer there. She11 come to know the nooks and crannies, the ins and outs, where things are and where they arent. But what she probably doesnt know is what goes on behind the counter at the neighborhood supermarket. box to another tmtfl a pin! begins to resemble a quart In an attempt to save a few pennies, a shopper Who tries to get more than she pays for can inadvertently affect the price of food for everyone else for what may seem like a small nuance to the housewife can take on fantastic proportions to the supermarket Meat Department Now step over to the meat department If you eat half a pound of meat a day, it will take you more thar 17 years to consume the 3,000 pounds of meat this supermarket sells daily. While on one side of the counter, youre figuring how many servings youll get from d a sirloin, the butcher behind the counter is figuring he'll get 50 steaks (sirloins, porterhouse, flank and minute) from a whole steer and hell need the equivalent of two on an average day. . While youre debating between pork chops and chicken, he'i already cut one pig into 40 chops. He sells the equivalent of 12 or 13 pigs daily. And on weekends, he seils 400 pounds of frying chickens, not including hundreds of pounds of chicken breasts and thighs. Fish Sales l'p A man in the fish departtwo-poun- Or, like a woman who doesnt want to be seen with curlers in her hair, maybe the supermarket doesnt want its customers to look on the other side of the counter. For every morning, while housewives are deciding w hat to wear to market, the store is grooming itself before opening its doors to its public. After the groceries arrive from the warehouse, they must be sorted. Someone has to make sure the tomatoes arent rotten. While the produce manager is personally inspecting each tomato in the 400 pounds he'll sell that day, someone else is making sure 60 boxes of Fig Newtons are in stock, that 480 heads of lettuce are crisp and 1,100 pounds of chopped meat are chopped, that 800 pints of berries arent bruised and 500 gallons of ice cream dont melt, that 1,000 pounds of fish are fresh and 200 dozen eggs arent cracked. What happens to the cauliflower that turns brown or the chicory that wilts? Feed for Animals Customers come to the back room and we give it to them to feed to their rabbits and gerbils, he said. The produce manager said on an average day, his department slls about 600 pints of berries, 400 melons, 1,000 lemons,600300 pounds of of peach- cherries, pounds or enough es, 600 bananas fruit to make fruit salad for a community of 13,000. be told tales of shoppers who puli stems off cherries and bananas before weighing and of others who them die strawberries from one ment said he sells 1,000 pounds of fish weekly and that fish sales are up 40 percent this year. He attributes this to the high price of meat and his consumers. The young manager of the frozen foods department, who wears gloves so the constant handling of the cold packages doesnt ; give him : (arthritis, The present day shopper is on quite a tight budget and worries a great said he finds customers are experimenting with cheaper brands and economizing by buying supermarket labels rather than brand name i r, X '? Can't keep our brand in stock, he said. Of course, with the rich customers, it doesnt usually matter. Some of them dont know enough to look at the price. He said once in awhile a customer will economize by box of froopening a zen macaroni and cheese and inserting a $2.47 container of lobster newburg. Othei: will empty aspirin and toothpaste tubes into their pocketbooks, leaving the bottles and boxes on the shelves. He said some customers save by putting large eggs In medium egg boxes or take sticks of margarine out of a box, refilling it with butter. Others unwrap expensively packaged fruit and insist on the ordinary fruit price. Stock Shrinkage These practices, known in supermarket language as internal stock shrinkage wrong prices, shoplifting and often employe dishonesty i f I ; ,vi V f I exceed a supermarkets UsD 1 or $15,000 to percent profit $20,000 a year for a super-'- , market in this upper middle- - s' " deal about rising prices. Likewise the supermarket itself is worrying. most 1 percent of the sale to get the food into your car. Though most shoppers are women, the manager said he class area. In many stores, shrinkage of a stores stock is running from 2 percent to as high as 5 percent. The manager said he loses five or six metal carts weekly. At a retail price of $42 a cart, that amounts to $10,000 annually. Many of the carts are found, but often they are damaged. Stores in middle and lower class neighborhoods lose more. While food prices have skyrocketed 21 percent in the past decade and 6 percent in the past year, the debate over trading stamps continues. Many customers feel prices would be lower if the stores eliminated stamps. Many store officials insist most customers want stamps and if they cut them out they'd lose customers and be unable to lower their prices. One manager said privately, Stamps require a lot of costly paper work. If my store eliminated stamps. Im sure we could reduce prices. Ironically, super markets also have the expense of getting food out of their stores into your home. The manager said those brown paper bags you wrap your garbage in cost three cents each. That means a normal $10 order, which uses two or three'bags, is going to cost the store al goods. C I loves to see the men come in. They Buy More They talk less and buy more, he said. For some reason, they love the extras the wife won't buy. They stock up on all the items she doesnt want. When asked how a shopper can stretch the dollar to shop more effectively and efficiently, the manager said, Shop like we shop. When vegetables are in season, buy them. When there's a special on and to keep meat, buy it our prices down please don't eat the cherries. Miss Thompson Discloses Date Making plans for a Sept. 2 wedding in the Salt Lake LDS Temple are Fay Thompson and John Borsos. Parents of the betrothed couple are Mr. and Mrs. Roger E. Thompson, Salt Lake City, and Mrs. Helen Borsos, Durham, Calif., and Joseph Borsos, Chico, Calif. f V CbdUuA Pkcutk. i i " i Very Special Offering - ... this fabulous fake fur in Ash with Black or Brown preset ton-vistrim. It wears, acts, md looks Uks the real animal, yet is light and warm. Best yet . style shows is snly on of several In this fabulous collection. Also avoilabl oro stylized Pis Costs and hooded Greatcoats of luxurious sow fer Fall MeltonScloth. A Lettuce Isn't next to spinach, since the greens might dash; nor are strawberries I next to cherry tomatoes in case the near sighted find themselves making tomato I shortcake. Supermarket psychologists In gist products be arranged for appeal. .. Reg. $36.00 For Political Campaigns NOW $25.99 Campus Closing in Favor By William J. Eaton Chicago Dally New Writer WASHINGTON College students apparently favor, by a majority, the contro- - -l versial Princeton Plan to shut down universities for two weeks next fall to allow fulltime work in political campaigns. The finding is contained in a poll conducted by Louis Harris ft Associates that has been forwarded to Dr. Alexander Heard, chancellor of Vanderbilt University, who is President Nixons top adviser on campus unrest The survey indicated that 39 percent of the students plan to work for an antiwar candidate k in the fall elections. The October vacation was favored by 57 percent and opposed by 32 percent Harris said. The proportion who plan to participate is highest among the group which took part in the recent (antiwar) protests, he noted. Encouraging such participation may be an effective way of directing the discontent and activism of the student toward the goal of change from within the system rather than protest from without. The poll results appeared to show that student protests are certain to continue even after the Vietnam war is over. Harris explained why: Most students expressed a dearly negative attitude, feeling that much of their education vu irrelevant, the Amer- - lean society was materialistic and conformist, that technology was destroying our individIt is hard to escape uality the conclusion that many collegians feel alienated from American society . . . this sense of alienation seems to be shared by students at all ... points in the spectrum. Eighty percent dents mid-Ma- ai), w of the in interviewed poll expected stu- the post-Vietna- m protests compared to 15 percent w ho did not. The students felt overwhelmingly (81 to 17 percent) tht the older generation did not understand their priorities or lifestyle. Seventy-si- x two-wee- m y political most young percent felt Americans that are not satisfied with the direction in which the nation is heading. By 58 to 39 percent, the majority felt die United States has become a highly Harris repressive society, found. In addition, each succeeding r freshman class seems to be more protest-orienteAs Harris put it: Younger students are entering college with increasleft orientaingly liberal-fa- r tions. If this trend continues and if the in college shift to the left continues, the college campus will be heavily weighed toward the left of the political spectrum. If this happens, the potential for activism will also increase dramatically. ft - ' l -- ft VI -- i Afc H, t&K'j :& lx tf'n WfUri ! rl j'-i-f 1 Ui v ' 1 i 'V Y by Marl Darent Nsw Yojx Chemical scan, outwardly caused, dry tip or become leu noticeable I But dont take my word for it. Make a test without risking one rouyhened face and hands. Use penny. Just get a jar of Peacock's it one time and it is entirely posCreme at your favorite sible you will see improvement Imperial or drug store. Use next morning:. 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Allow 4 day for delivery. There i a 60c charge on any C.OD. Mail orderi to Box 1465, add 75c poetise ealet tax in Utah. SHOP MONDAY AND FRIDAY 10 AM. PIu 4 TO 9 PM. (719). 328-118- 8 2 1 4. to 44k DOWNTOWN Downtown open 10 till 9 Monday sirag'gw A& - 5:40 AN0 COTTONWOOD Tues. thru Sat - j Cottonwood till 9 Mon. thru Frl. |