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Show p3ge ifi-T- Prove. Utah. Sunday. April HERALD. HE 6. 1980 Commerce: Driver's License Director Retires Pacific Northwest Home Building, Wood Products Industries Head For Slump The supervisor of the Driver License Office in Orem has retired after issuing - driver licenses for 30 years. Lavor P. Kocherhans (Kokerhonzi. a Provo resident, worked his last day at the Utah Driver License Division Branch Office in Orem Monday. He has issued driver licenses to Central Utahns since 1950. He is succeeded by Garth Jolley. who veteran of the Utah himself is a State Department of Public Safety. Jol- 4 PORTLAND. L'PI Ore The Pacific Northwest's home building and wood products industries are headed into a slump that will be at least as severe as that of 1974 75. experts saw At least 12 of the 76 plywood mill's in Oregon will be shut down- this week because high interest rates have slowed the home building industry the American Plywood Association of Tacoma. Wash reports At least 20 other veneer or plywood mills have reduced production from one week to indefinite periods the APA said Fri- 4M ley went to work in 1954 in Provo with Kocherhans. At the time, they were the only two employees at the Driver License Office. After 21 years with Kocherhans. Jolley accepted a position as supervisor of the Granger Driver License Office He day. Nationwide lumber mill employment remained at several thousand more than the 22.000 employed in 1975. the low point of the '70s. Bill Dean editor of Random Lengths, a Eugene-baselumber price newsletter, says the surge in lavoffs will spread in the lumber industry with announcements of more curtailments or shutdowns of sawmills in the next two weeks d "Curtailments aren't to the point they were in 1975. but they will be in a short time." said Dean who has interviewed several lumber traders in the 1975 the plywood industry Kocherhans' position at the Orem Steward added, however, that - fice. The Driver License Office started with just two examiners, but now it has eight examiners and two secretaries. Kocherhans said The staff has increased to meet the needs of Central Utah's increasing population, he said. "When I first went to work at the Driver License Office, it was part of the Utah State Tax Department," Kockerhans said, "but in 1951, it became part of the Utah State Department of Public Safety." SAN FRANCISCO 'UPIi The nationwide "800 telephone numbers, combined with credit cards, slick magazines and United Parcel have made a big change in what used to be called the "mail order LAVOR P. KOCHERHANS business The revolution in communications and lifestyles has created, among other enterprises "The Sharper Richard Image " a company headed by who a few years ago was peddling Thalheimer. "I look forward to an intensified purto get through law school. suit of many activities, now that I am products About three years ago he turned to mail order. In retired," he said. his first year he did a dullars business. Kocherhans noted he has seen driver Last year he did $3 million and this year his gross is Kocherhans watched the Driver License Office move from the Utah licenses progress from the paper type, $12 million. He runs the entire operation, from County Courthouse in 1967, to 500 W. 300 mailed to candidates weeks after they advertising art to warehouse shipping, with less than took driver license tests, to the instant, 50 employees. N. in Provo. Ten years later, the office "Anybody, literally, can start a mail order moved to 300 S. and 200 W. in Provo. It plastic, tamperproof, picture licenses business on their own at home. All you do is take out moved to its new building at 826 N. 1200 of today. W. in Orem in November 1979. Kocherhans was supervisor of the a little ad " Thalheimer said in an interview. "I got "i'm retiring with mixed feelings," Utah Valley Driver License Office into it exactly that way. I took out a little ad cn something that had a lot of potential." Kocherhans said. "I look backward most of the time he worked at it. His first item was combination electronic watch and stopwatch selling for $69.95. something he couldn't find for sale in stores. The ad cost him $200 and netted him $300. That was about four years ago. Now Thalheimer confidently places several hundred thousand dollars worth of advertising every month in scores of publications such as the Wall Street Journal Popular Mechanics. Newsweek and the New York Times Magazine. He spends as much as $14 000 a page. The differences between the new kind of "mail e DANBURY. Conn. joining Darome crises. And Jack Wiland the old kind, according to Thalheimer. order" i There's a new in 1976. She got the liams (L'PI sports information are instant communications good products, good chance recently to strut director at Virginia Tech way to use the telephone service and the fact that people are home and a fledgling company the company's in Blacksburg Va. uses more and out shopping less because ofstaying the gasoline with a lock on the process technological stuff when it to hold news conshortage. says it can save a lot of a competitor apparently ferences because re"You rarely see a mail order ad with a coupon on people a lot of money. fell down on the job. porters prefer not to put the bottom to fill out and mail. Instead, what you see She was to assembusinessmen, able Especially in a long drive to his neck for the consumer to pick up a phone and are ble a meeting among of the woods when they dial requests big and small. e a number." he said. "This has made the a of in President Carter type" can virtually accomplish world a lot smaller place. You can pick up the phone and Washington California the same "teleconferencing result by and dial halfway across the country to order its innovators say a Gov. Edmund G. Brown telephone. something just as if it were next door." meeting of 50 people in 50 Jr. in Los Angeles. Sen. The charge for a He said 80 percent of his business is done by for example locations, Edward M. Kennedy in conference is $10 telephone. can be arranged quicker Iowa, and a flock of g a calling location whether the daytime a half dozen employees answer than it takes the client Democratic 13 people are there the theDuring calls and deal with consumer problems At night, to faithful in a dozen Tenor with a feeling of respect and esteem for over the many years. my door-to-do- n 'Teleconferencing' Saves Money, Says Firm It's one-thir- d being offered. In selecting products to be offered he says his guideline is "to find something on the leading edge of technology, taking one step into next season's products." The manufacturer of such products usually realize "it's to their advantage to have it marketed by someone like us. We give them national exposure." said Thalheimer. He said also that the "normal retail diistribution chain takes much longer to get a product to the public through wholesalers, distributors and retailers." Last summer Thalheimer had an idea that the roller skating craze he saw going on in San Francisco would spread across the country. He advertised skates for S39.95 and sold 10 000 pairs of them. General Ebctric's Custom r.lVP Let us show you how FM professional PDP-1- 1 LSI-1- RacEo 1 sponsor average number or 300. nessee cities. The telephone tolls are Here's the way the paid directly to the Darome Connection telephone company. ticipants. The method boasts the bridging capacity to combine 20 telephone lines almost instantly and can accommodate as many as four conferences at five locations at the same time. That's the type of technological ingenuity that may thrust Darome Inc., a Harvard. 111., builder of corporate sound systems into the communications big leagues. Darome is an anagram devised from the first names of founders Daryl works: You call Pereyra. you a central answering machines take the order. Within a day or two United Parcel picks up the goods. A week later the customer opens it. If it isn't right, the Sharper Image will take it back and return Complete Line Of Add-I- n And n Memories, Terminals And And Peripherals For IEK vehicle costs, and give you better control of your business to boot A Add-O- Dec-Bas- ed Computer Systems At Competitive Prices. 'IffiilirW d MfHai tratWmarfcs sold and serviced by QkzU 12adio Mf imiri C.rp. & Communication Inlcnuountmn Systems mutually convenient time for your teleconference. You call your participants, give them the number and tell them the time they should place their calls. As long as they can dial the number they can attend. If they are late they can plug in. anyway. They can hang up early, too. 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Thalheimer is the sole stockholder of his business He writes much of the advertising himself and personally chooses the products to be offered Besides magazine advertising, he puts out a slick catalog four times a year. The ads carry detailed information on the product full-tim- company past week "One of the new wrinkles will be quite a few mills operating only on alternate weeks to reduce production but stay in the market ready for when it recovers." Dean said The Western Wood Products Association in Portland reported that a February survey of 277 lumber mills in Western states showed them operating at an aggragate 80 percent of normal capacity with 18 mills closed and 85 on reduced schedules A delegation of Oregon builders will travel to Washington. DC this week to attend an emergency meeting of the board of directors of the National Association of Home Builders Dale Dyer, a Corvallu builder and president of the Oregon Home Builders Association, said the group will seek congressional support for renewal of a 1975 Department of Housing and Urban Development program Under that program, the federal agency would pay about of the interest on conventional mortgages of qualifying home buyers. The interest "subsidy" would be repaid to the government when each house was resold. Mail Order Business Changes there until assuming of- worked operated at an estimated 73 percent capacity during the week ended Saturday, the lowest since the 68 percent recorded in January 1975 the APA reported Some 8 700 construction workers were jobless in February, according to one industry spokesman This was 5 percent more than at the same time last year. Don Steward head of the Oregon State Employment Division said employment in plywood and veneer mills already had fallen to the low of d |