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Show Beat ttae truHii ... tr) for the exciting new 1968 Kj - -CSVy 7j collection - fine personalized t- v CHRISTMAS Come in and hrzgA 1 mm see them now )P at THE SPRINGVILLE HERALD OFFICE WV r EVERY PRICE RANGE AVAILABLE lg' fcfe! Use Your Favorite SS"' XtAibJ Bank Card 1 ft .., . ..... . 4 L - ' ."i"-' tv ! J For Complete GIFT and JEWELRY SELECTIONS and Guaranteed Watch and Jewelry Repairing see Mel Duke at Duke Jewelry 220 So. Main "20 Years In Springville" 1:,- CLEANEST 'rk f' DEAL IK J TOWN! ! Laundry m I S0AP M I' WITH $E00 ! H EACH q) ORDER j? CLEANERS S "'SL, 85 West 200 South St 31 jjjf3 e2 More good news from Reddy Kilowatt ! ! ! jtiuiL mm lirlElllyi isp iiiP-fiffPTPPi13 row Ifu j V. il U Ja L a la ,. j Ja ID OBlI jjf -0- - - -J New lower rates become effective fA" .met,ers read arierjan-ist wiM I i i sw si . be billed at the new rate even January 1, 1969 with all total electric homes. tfK:S,yused HERE IS WHY ELECTRIC HEATING COSTS CAN GO EVERYBODY BENEFITS WHEN WE HAVE "LOAD BALANCE-DOWN BALANCE-DOWN WHEN MOST EVERYTHING ELSE IS GOING UP! To offset inflationary pressures and hold down the . .u , -, . . . costs of electricity for all customers, we must have During recent years, the air conditioning requirements favorable operating conditions. This meanTwe must of our customers have added substantially to the sum- balance the load on the system as much as PosK mer load on our system. This, coupled with increasing throughout the year possiDie irrigation pumping, has changed our "system peak" ,., ,..- ,,CT, from winter to summer. ELECTRIC HEATING IS THE KEY To help us to increase use of electric heating and Now, our company's combined maximum customer balance ur load, the Public Service Commission has requirements (which is known as "load") occurs in authorized a reduction in rate for total electric homes summer, instead of winter, and this trend will mean usin electncity fr whole-house heating, more and more generating capacity available for other EVERY ALL-ELECTRIC HOME CAN QUALIFY uses in the winter if it continues. We have developed New homes built to total electric standards as well as a new rate schedule to put this capacity to work ... we older homes converted to all-electric automatically must change to adapt to changes in the pattern of our quality for the new low rate of 1.1? per kwh for heat-customers' heat-customers' use of electricity. ing and cooling. NOW IS THE PERFECT TIME TO INSTALL ELECTRIC HEATING. The folks at UTAH POWER & LIGHT CO. SUNNY BROOK DISTILLERY CO, CINCINNATI. OHIO. BUNDED WHISKEY 66 PROOF. 65 CUH KEUTRAl SPIRITS. T Holiday Spirit! Light-hearted so easy to give! ; . ; Vr-; .. . f i ' I Kzzzzzr , rt ry- If M ' ? fj ,.,) ipm mi i m n'WMi"ii i ii'iwmiwi Miinmj, B im 'iMW'iwhwii l,-'1 i ni in iwi iiiin Miiti ifciwaiiii iniimrm tm rrmnli iii Hm niirm iti -rif t mr-rr rtTwnn i i mr i |