OCR Text |
Show Ontario "Sells" Drivers on Value of Policeman Now it is the traffic cop who is being be-ing advertised. Through 'the medium of the effectively printed word, the Ontario On-tario department of highways has undertaken un-dertaken to "sell" the traffic policeman police-man as a friend of the motorist. Wisely, it seems, the minister of highways points out In an advertisement advertise-ment that the traffic patrol "is not to inconvenience the motorist and not for the purpose of collecting fines. Its aim is to protect life and limb, and the public investment in the roads. Its work makes for the safety of yourself and your family." s Having addressed the motorist on the purpose of the traffic patrol, the highway official calls upon the car owner to co-operate with the officers. On this point the ad reads: "Do not fall into the temptation of speeding because the road ahead ts clear. Remember that excessive speed is one of the greatest agents of de- . struction of some roads." ! 1 |