Salt Lake Telegram | 1932-04-28 | Page 17 | Would Gear Car Supply to Demand

WOULD GEAR CAR GAR SUPPLY TO DEMAND Pointing out that one in fri ten of the nations nation's naton's gainfully employed persons is 1 dependent on the automobile industry industry in industry in- in for livelihood Alfred Alred Reeves in m in the current issue of the American Bankers A Association Journal Joural describes plans for gearing car production to demand improving the financial and ad sales sale policies of dealers and giving purchasers greater values When improvement ement sets set in for the motor car Industry general business recovery will wIl surely follow buoy olow he decla declares de de- de- de cla clares res care As to manufacturing conditions Mr Mi 11 Reeves says The industry In Ill 1931 1031 had a production pro pro- ducton of oC cars which was 29 per cent below 1930 1030 and 56 per percent percent percent cent below 1929 1020 But with continued decline in m total cars registered gasoline gasoline gaso gaso- line lne consumption increased showing greater mileage for the cars Wih With improvements in manufacture cars driven miles mies are arc probably better better bet bet- ter values today than those that had hac benc bene driven miles in the past General business recovery depends in large measure upon the motor car industry and the peculiar conditions of the year emphasize the importance of local dealer organizations in 1932 and of local banking and financial help for these retailers he declares adding Of the gainfully employed throughout through through- out the country one worker m in ten tenor tenor ten ten- or more than in all in a normal normal nor nor- mal year year year-is is dependent on the Industry industry indus Indus- try for a livelihood Automotive plants arc located m in 41 states with widespread distribution of employment employ employ- ment in more normal times and al all states contribute raw material to motor motor mo mo- tor car manufacture The steel rubber rubber rub rub- ber petroleum and other basic indus industries tries ore nrc largely dependent on motor product ion Nearly two thirds of all new motor motor mo mo- tor cars arc bought by persons with incomes below annually and more cars cais are purchased bv by those with incomes under 1400 than bv by those having incomes of over Also 8 7 per cent of all ears cars sell Un Under der wholesale Farmers own 26 per cent of the trucks and IS 18 per cent of the passenger cars and 57 per cent of the motor vehicles in use last year were ere on forms or in towns with population under