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Show BIG GUN PONTIAC SPECIALS: we're shootin' wild (trade NOVfJf!) r . We need used cars. jjjj j 2. High trade-in value on your car. v. h 3. We need all makes and models to compT'efe , ' our used car stocks. j 4. Utah County's volume Pontiac and Cadillac $ Dealer. TEST DRIVE THE WIDE-TRACK PONTIAC TODAY! UIIITED SALES & SERVICE 470 West I st No. Provo, Utah S! grace w a Ik e r SHOES FOR LADIES NEW SPRING STYLES AND COLORS! 8.95 to 10.95 Children's and Misses' Shoes Sizes 3 to 8 ' 8'2to3 BLACK PATENT AND WHITE KEDS FOR THE WHOLE FAMILY! "The most popular canvas shoe in America" Easter Hats for Mi Lady! The best hat bargains in town whites, blacks and colors! m to 5-00 Ml A Ml SE MLS. LA Lb L u (frA LOTECSAILILV iBs 3 PAIGES dDE ! UtUULUU AFTER There must be SUCCESS reasons why! REPORT-ED Did you ever stop to think hw f re(iuentiy , - you judge a store by the amount of adver- I I flVFf? tising t uses? Actually' this is a s'ood " yardstick. The firm that advertises con- jg mh A T I 0 M ' sistently has built volume through adver- ll I I I U ll ' tising and offers better bargains and nnfinr TllilT greater values simply because increased lltUUr lnll turnover gives the company great purchasing purchas-ing advantages. These savings are passed i XKI F P K I V alng t0 the customer- Even smal1 compan- I L L 11 L I ies can attain, through consistent news- j M ClllC D fl C D Q PaPer advertisin8'' increased sales, and IlLIIUrllLllU eventually reach the point where they have B k -, . , S'reat impact on the community. News- H Mill fill at The Varsity Shop V ifj FOR HIGH SCHOOL AND AV COLLEGE STUDENTS: I ' ' ' A ' P0l'Shed CotnS j " I"- " Now Fineline Cord Trousers " o V'J-i'" k " Continental Slax -' " ' J V'l 1 cre90r ac'ce'''s Jp f 'C'" cre90r $Prt Shirts ' fr'i Arrow Sport Shirts - -&J Arrow Dress irts jlvj I ' s I " l- I anzen Casual Wear j j i ! " ' 'orsne'm Shoes ; fl' j One Shop, one stop, specializing in 1 J 1 I' ' those basics of the new look, the I I I natural shoulder, the pleatless trou- I , : XSN1 SeTS' CrreCt accesS0Tles- I "V Add zest to your graduation V V suit with reversible vest . . . I IVll ee e newest 'n Madisonaire 1 A $ U'tS natura' shoulder style. $58'50 Use our convenient credit or lay-away plan L n river 3 16 West Center Provo, Utah ft lit lULli Papers .. and aggressive merchants work hand in hand The merchant who uses j! RFST TOTAI : newspaper sPace regularly shows his DLUI lUIlL ; faith in the community and, although his c 1 1 imp y r n 1 1 1 y motive is partly based on seif-mterest he s 1 U L L L I I U IVI L U I IVI ! contributes to the high quality newspaper ; product available to readers. for advertising assistance. . |