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Show TO SAVE GAS IS UlTflLPHDBLEM Motor Temperature Control Helps Much, Says S. Leroy Richards, "This year the subject of gasllne conservation con-servation has assumed a new importance," impor-tance," cays S, Leftoy Richards, manager of the Richards-Eurlon company. 816 South State street, distributor of Columbia Colum-bia "Sixes." "In the past, when it was only a question ques-tion of a few dollars' extra expense, many of us gave It comparatively little thought. "But this year saving every drop of gasoline has become a patriotic duty. "Naturally, this has brought the famous thermostatic temperature control of the Columbia Six into even greater prominence promi-nence than ever before. "For automatically controlling the motor mo-tor temperature is the reasonable, logical way of conserving gasoline. It does not necessitate cutting down the mixture so lean that power is sacrificed. It means permitting the motor to operate -winter i and summer at the most efficient temperature tem-perature that is, at about degrees. "The motor temperature of the Columbia Colum-bia Six 13 controlled by shutters placed in front of the radiator. These aro opened or closed automatically by a thermostat, ther-mostat, allowing a greater or less amount of air to rush through the radiator, around the motor, depending upon the temperature. tempera-ture. "Tests have proved that this automatic control of the motor temperature results in fully 30 per cent increase in motor efficiency, with a corresponding decrease in fuel consumption. Certainly this is a saving well 'worth while during these days of gasoline shortage. "And there are other important advantages. advan-tages. N'o hood cover is needed on tho Columbia Six. The shutters close and keep the motor warm. "Carbon deposit is reduced to a minimum. mini-mum. Running on an extra rich mlxtur. which has been common practice in cold weather. Is unnecessary with the Columbia Colum-bia Six. A rich mixture increases the carbon deposit. "Tho Columbia Six motor always operates op-erates at the most efficient temperature and on a mixture which completely vaporizes. va-porizes. Gasoline, which does not vaporize vapor-ize and burn completely in the cylinders, forma carbon and has a tendency to pays the rings Into the crankcase, thus thinning thin-ning the oil and decreasing its lubricating ' properties. "After a long wait, due to the general automobile shortage, we are now in position posi-tion to give demonstration? and make a , few immediate deliveries. Visitors at our i showroom will be welcome 1 at all times, j Pee our exhibit at the Utah state fair, j It will be ready Monday, October 6, at i 10 a. m." I |