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Show big film campaign proposed ia n h n b n h I PRETENTIOUS PLAN IS OUTLINED H1 JRAM ABRAMS, film magnate, who oullines plans for nation-wide advertising campaign in behalf of screen enter- tainments. ! jr'':). f'v r s - ' j v - t , .-- ' " , A I' : J Lf : I H -- J Says Recreation Needed to Relieve Tension Caused by World War. pp HAT the public is more than ever I in need of inexpensive entertain -I ment, and that a motion picture organization is going to spend a million dollars to bring this fact to the public attention, was discussed yesterday by Hiram Abrams, president of the Paramount Pictures corporation, who, accompanied by B. P. Schulberg, general manager of that company, is stopping at the Hotel Utah, in the course of a tour of the United States in order or-der to feel more directly the pultse of the whole American public "Owing to the war," explained Mr. Abrams, "the majority of the big commercial com-mercial organizations who were extensive exten-sive advertisers in newspapers and magazines maga-zines are restricting their advertising for the forthcoming year, and this is just the reason we have made a million-dollar appropriation for advertising expense. We will go into every English newspaper newspa-per in every town of over 7.,n00 inhabitants inhabi-tants in Ihe country ; we have made an extensive survey and find that with the campaign we have planned we can tell SO per cent of the English-speaking population popu-lation in the United Htates of the merits of the Paramount and Artcraft pictures. This campaign will start early in October Octo-ber and The Tribune will largely participate par-ticipate In it. Tt is by several times the biggest advertising campaign ever launched on behalf of motion pictures. "The average American is at present thinking of nothing but war. He gets war morning, noon and night. It is impressed im-pressed upon him every hour during the' day. Therefore it is essential that something some-thing he done to relieve this tense situation, situa-tion, and we believe the best relaxation can be obtained through the motion picture pic-ture theater. That the motion picture theater has become a great factor in o in-national in-national life," continued Mr. Abrams, "is no better exemplified than in the fact that the government is not only using the screen to advertise and aid the sale of the Liberty loan bonds, hut the screen is also being used by Mr. Hoover in his food commission in conveving mes-i mes-i sages to the public. I "After a person has had an hour or two of relaxation and enjoyment, the needs of the government arc more vlv- 1 idly brought home than at any other 1 time. , "After this campaign has been started, Mr. SchulberR- and myself expect to advise with the exhibitors on how thoy .can best make their local actions get the 1 best results from this national cam- 1 paign." j The Paramount and Artcraft companies j distribute Ml the productions of the Fa-mous Fa-mous Players-Lnsky corporation, which controls the screen destinies of SO per ; cent of the more prominent film stars. |