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Show I Sweeping reductions --many lines and lots at prices regardless of cost everywhere in the $ 1 I store' Christmas goods and seasonable merchandise new and beautiful merchandise $ 1 I The Beginning of Our Annual : " vY, . 1 1 January Clearance Sale , ; .JlF' , . :; jfe' 0t ' $ 1 I This unexpected sale will make the " ' 'W L J 1 J of the merchandise-because Keith-O'Brien " ft ' j' ' Lfc J Mtfy people, for economic and "vJm !' it f Jp- . Ill, J 1 1 1 other reasons, watt nil the day after Christ- JEFri " Ilk ' " P-rrJI lutw X 11 I masjphav abot haf the miue ? the goods- IB A ' " III f ' ' P MI 'p II I THE OLE ENTERS INTO ; M l,f '' 1 K MOST STRIKING OPPORTUNITIES ON ' .IV" ' ' ,;' Ujjjj $0 ' ' j K EVERY FLOOR . "'' " 11 E price on many lnig prevails And the reductions are honesf absolutely so oer' etema ar on u ,ie var'us 's JUL lUini H3 1 113 K' 36-inch storm serges in sta- 24 ndfncfancv'mes- 'S LOO B Hf. pie colors; 36-incli all wool albatross - j trj '! J M WW" 1 Hp! K aud nun's veiling, in light and dark salines in popular pin stripe effects JjjAJf 3 NJj ffl jfflfi ii K colors? sut and broken' 1 1 0 ' ' iM 1 H lSh Grade Dress Furies, -Great Reductions Maf jjjjto I llode'i 40. and 45-inch beautiful X7 A 1 I T 1 ' J L 1 All of the new weaves and color- and stately brocades, in new de- ' V O T1 O IT tl 1 I V d I ll 1 Tl I 1 5111 M - 111 . ings in plain, mixed and brocaded signs, in a variety of! patterns, rang-" -mlX A- vJ' JL JL'LJltaX JSL JL JL T 0,JL HJ-O JLJLJL JL JLCilJLAIL Jm am I B; ' effects; values up to 3.75 for $1.65. ilIg from thc small auover designs V IT IT A T -w- A X 1 1 1 Is'i'zL :ft some Coats at HALF Prices! I broadcloth and pcau do sole, rich loi -.Jo jaicl. ' . A tartaffi SS SZrZttSL -Ul-- CMV fc, HALF Prices! f I B yard, for $2.25 yard. back, good wearing quality, in . Hi 1 C'loaktnZS Half Price shades of navy Copenhagen, Bussiau W 1 I i green, brown, ruby and black; $1.00 nr1i " T 1 1 1 11 ?k Bli III 1 I itamLK Ta. 1 he importance 01 a sale depends upon the store flp 111 1 SU tSS, Veivets-one-Third condUcting it. The force of this sale springs from the fact ift I m $4.o0 and $7.50 yard Half price. Reduction & m . . W0 ifi II I Remnants Half Tnce 24 inches wide costume vei- that the apparel which Keith-O'Brien Coo offers is correct as )T I RnTf S 50L25 -anteea;ie; ; to fashion, high-class as to quality,, and desirable as to indi- W I I priced and displayed on tables in brown, mby and black; $l.o0 grade qp, , , , j, I I I the dm g0ods section-Half Price. -$i.oo yard. ' viduality. 1 he past months have been anything but seasonable, I I After-Christmas 15 Discount on All . A I I I Specials in Millinery Sweater Coats in the $o3 we niake the announcement that the sale is out oi the ordi- hp III Untrimmed Hats Plush and Men's Section nary that the most emphatic values await you. There will be no disappointments tfnft I B ASllk Velvet iu blf!ck dl0!,S: 1 ' only words of praise can follow this sale because the values are so unusual. )f 111 An assortment of - Ostncn Good assortment of colors in ' iffh lil ; Hat Trimmings, balf price. JgjW 11 K A pretty group of flowers at , sls' nwagger etieots pif-y women's and girls suits in One hundred suits in chiffon vel- Wonderful values in velour, broad r lil m 50c each- which college boys wd girls like mim.Gi plain sergeSj broadcloths j all vot aud broadcloth-smart new novelties. Uil' uucut vclour o1'0010"1. chinchilla, jjffh I I Eductions of a Half and ZJ SUb" POP- des and styles; $30.00 values yalues up to $65.00 fol. $25.00. 1(1 K LCSS on Qhrtoas Hats. ject to 15 pel cent discount. for $8.95. .. . ? . -Entire Stock of dresses, half price. R BATH RUGS--HALF PRICE. Fifty suits, splendid variety. All Fifty -suits, tailored along the new Evening Coats at half price. HP 1 i Snppiol Tnmntc in Pictures Third Floor. durable colors and smart new styles; $35.00 lines from the , most fashionable fabrics. Children's Dresses half price Jftfffe lil m special lnaucementb ju antI $iaoo Tallcs f01 Valuos to mooo fov $395a Sizes 6 to 14 yeavs jp I I |