| Show I M SLANG I ADVERTISING r I seems rather strangc to a novice that k th6 professor of the art and our doctors r of advertising have been so slaiv to discover dis-cover the eecius germ of successful ad j iertiInl 4 It is the > catchy idea i all efforts In this line iiat mae them effective The anted and secular have been admonished t ee that bumpiuimp or lump and we ell admire the fellow who has touched 1 phases in us and trill do the rest no prose or poetry arc repeated any of tener r In music only The airs that are catchy take lie and lve Just so In literature t illustrations quoted Nm one I Apt lustrtons are l Seneration to another aud to prove this is I I the case In advertising a fey instances wilt be cited How much more attention t would clothier receive who puts out n Eton reading Pants down than one say t lmn sIm Pat Ins simply reug fine clothing or the ooot fne and shoe dealer that advertises JaaM of I w Athens ere we Part our Shoes ore made of Leather and Never Part than one who saya line line or foot near Ail t r < > < A-il estate agent who sets off Put your jilCkels In this 5lot is much wiser than one who contents himself wIth the old forms and so on It is not necessarY It to be exactly original or logical the one idea Is to attract attention and the greater the attraction the more atten ilon Which Is advertising A GKample of an adaptation which fits the case is the cigar manufacturer who Quotes Its a rood thing push it alone Tishlmlnpro Cigar and one ot the happiest hits made in catch phrases Is hil happiest by the Folio at Indianapolis they otter prizes to solvers of puzzles and use for I a starter in all advertisements Wet I you wits and wIn Mark Twains nightmare Punch brothers punch punch in the presence of f the passengalr was n jlnple that revert rever-t berated throughout the Ind and a the I I 1 beginning of the catchy idea that has teen so profitably turned to account by our advertising geniuses Margaret Bow I I man in PrJnteis Ink ising goldcopper proposition The recent finds of additional large high grade ore in the Ibex and the further fur-ther fact of its having been proved beyond all cavil that the Ibex Is a true vein has given a great impetus to the Interest in the camp Superintendent J G Marx made a flying trip in from the Ibex on Friday and In answer to inquiries Informed I the Blade scribe that the incline upraise up-raise that was last week mentioned as being in progress from the uot of the I hanging wall has pierced the largest I and richest body of ore yet found in the mine The Blade learns from inside sourC Stat S-tat a sale of a large block of the Rattler Rat-tler and Mehan stock has been sold and that the proceeds will be used In developing their fine property in Detroit De-troit I is also learned that Captain Shaw of SL Paul who was here a few weeks since will put In a mammoth mam-moth stock of merchandise either here or at Detroit George Busby of the Charmed and his brother John E came in from Detroit De-troit yesterday evening George says the new strike on the Charmed is genuine gen-uine and runs 532 to 5100 In gold I is the surface cropping of the rich chimney that continues down to the I I lowest workings or about 170 feet The i Busby brothers went up to the capitol i this morning morning |
