| Show I NEWSPAPER INDEXES It is universally conceded that tnoro Is I no better index to the character of a city then tho newspapers it supports If a place is nourishing if the merchants are enterprising if the population is intelligent intelli-gent if the spirit of yo is in the people the facts will be shown in tho columns of its newspapers A city may contain commodious commo-dious hotels elegant banking and mercan j j I tile structures largo entertainment halls theatres and all tho outside appearances of I I metropolitanism but if its journals are dull and listless or fall to exhibit the infallible in-fallible signs of prosperity strangers pass it by with significant shrugs Every mans business is advertised by a good paper whether his announcements aro in it or not Every business man is benefited by the attention attracted to his city and the increase of population which comes of it by the continuous and increasing increas-ing dropping into all channels ot the mornIng morn-Ing paper It isnot often however that he takes this Important unquestionable fact into consideration Some merchants for instance who consider themselves very good citizens and who feel a real interest in the welfare and progress ot their city not only permit other merchants to do the biggest share of supporting the newspapers but complain that their I town papers do not compare with the sheets published in St Louis Chicago or New York in point of this that or the other Other merchants recognizing the value of advertising in increasing the I number of their customers suck tho columns of tho newspapers as the most advantageous method without thinking I that thereby they are contributing in an indirect manner to the citys interests as I I well In a different degree these considerations apply to circulation which after all is the best test of journalistic success The cost of newspapers bears so inconsiderable a relation to their value their indispensability indis-pensability as we may say that one never hears without surprise tho excuse for not taking them that they aro too expensive There is indeed nothing for which money is paid out in this country so cheap asa as-a good newspaper and the wonder won-der is that there is anybody that has learned to read who finds he can got along at his business or trade or at home without one We are moved to these remarks by the I gratifying evidences of Salt Lakes prosperity pros-perity seen in THE HERALDS splendid advertising ad-vertising business and the very encouraging encourag-ing and remarkable growth of its circulation circula-tion A paper devoted to political commercial com-mercial agricultural mining and mauu facturing news the trades and business generally and enterprising in reporting territorial and local occurrences with an L eye single to the best interests of all the I people THE HERALD feels its life and vigor renewed and is determined to relax no effort ef-fort to provide for its readers the best newspaper west of the Missouri river |
